Case Study

Royal Barbados Bank (B)

5 pages
February 2007
Reference: IMD-3-1729

The overarching theme in the case is a systemic problem, limits to growth created by underinvestment in capacity. For teaching purposes, the case is divided into two parts, Episodes I and II. The first part primarily addresses the marketing side of the Group subsidiary, Royal Barbados Bank (RBB). The second part focuses on the operations side, but should also adopt a more comprehensive, strategic viewpoint, which integrates both the marketing and operations sides, and explore how the managerial issues at RBB are also representative of the prevailing managerial concerns on the RBB Group level.

Learning Objective

Recognizing and addressing limits of growth;Using operations management tools for guiding analysis and development; Understanding the importance of customer segmentation and using customer segmentation to address limits of growth.

Keywords
Banking, Customer Segmentation, Growth, Service Quality, Financial Services
Settings
January 2006
Type
Field Research
Copyright
© 2006
Available Languages
English
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This case study is part of a series
  • Royal Barbados Bank (A)
  • Royal Barbados Bank (B)
This case study is part of a series
  • Royal Barbados Bank (A)
  • Royal Barbados Bank (B)
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Royal Barbados Bank (A)
By Carlos Cordon Winter Nie and Jarkko Murtoaro
Case reference: IMD-3-1728 ©2006
Summary
The overarching theme in the case is a systemic problem, limits to growth created by underinvestment in capacity. For teaching purposes, the case i...
Reference IMD-3-1728
Copyright ©2006
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Royal Barbados Bank (B)
By Carlos Cordon Winter Nie and Jarkko Murtoaro
Case reference: IMD-3-1729 ©2006
Summary
The overarching theme in the case is a systemic problem, limits to growth created by underinvestment in capacity. For teaching purposes, the case i...
Reference IMD-3-1729
Copyright ©2006
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications