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    Case Study

    The miracle balm of Gilead (A)

    By Michael Yaziji and Lisa Simone Duke
    10 pages
    April 2015
    Order this case study
    Reference: IMD-7-1619

    In 2013, US-based Gilead Sciences launched a miracle remedy for Hepatitis C. Sovaldi cured 90% of patients with a particular type of hepatitis in 12-weeks rather than the year it usually took, with greatly reduced side effects. Sovaldi generated great excitement worldwide. The only problem was its price. At $84,500 for a course of treatment, it was beyond the means of most patients. Advocacy groups had successfully won patent concessions from pharma companies including Gilead for HIV/AIDS treatments. Once again they launched major campaigns demanding that all patients be able to access this new drug based on need rather than ability to pay. Competitors, doctors, insurers, governments and patients all had their reasons to support the adoption of Sovaldi. The dynamics among these players would heavily impact Gilead’s future as well as the lives of millions of patients.

    Learning Objective

    Understand the combined forces of stakeholders in exerting pressure on companies. Understand different health industry stakeholder motivations and agendas.

    Keywords
    Biotechnology, Innovation, Strategy, Healthcare, Healthcare Costs, Health Insurance, Pricing, Non-Governmental Organization, Pressure Group, Competitor Analysis, Epidemiology, Medecine
    Settings
    World/global, United States of America
    Gilead Sciences, Manufacturing, Biotechnology, Healthcare, Pharmaceuticals
    2013-2014
    Type
    Published Sources
    Copyright
    © 2015
    Available Languages
    English
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    Reference IMD-7-2620
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Daikin Industries
    Industry Consumer Goods, Home Appliances
    Available Languages English
    Contact

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    Case reference: IMD-7-2618, © 2024
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    in I by IMD
    Summary
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