Vontobel Deritrade: Platform development
This case illustrates how Vontobel, a mid-size Swiss private bank successfully built out its multi-issuer platform for Structured Products (SPs). The case starts by describing the industry of SPs, the market for SPs in Switzerland, and on Vontobel building its know-how in SPs. As a result, deritrade® Single-Issuer Platform (SIP) was launched in 2010. The platform helped gain operational efficiency, relieve employees from doing manual operations and thus allow scarce resources to focus on the core businesses. The bank then gained experience in the market with its SIP. Once the SIP delivered its full power and the SP market stagnated, Vontobel considered opening its platform to its competitors to become a Multi-Issuer Platform (MIP). Yet, there were numerous challenges faced by the company with this decision: cannibalization, convincing competitors to join, pricing, and governance.
- Gaining some insights and understanding of the world of structured products.
- The economic logic of multi issuer platforms.
- Understand the implementation challenges to move from a single issuer to multi issuer platform.
Vontobel Holding, Finance and Insurance, Banking
2010-2012
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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