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    Case Study

    War for management talent in China: Shanghai Tyre & Rubber Co. Ltd

    By William A. Fischer and Rebecca Chung
    3 pages
    December 2007
    Order this case study
    Reference: IMD-3-1878

    This case is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from the so-called War for Talent, and is intended to generate insights into “how to best play the talent game” in China, or elsewhere. We aim to generate an interactive and rich class discussion of the issues raised among seasoned business practitioners, by adopting a variety of interesting teaching formats: an opening note, four cases, an “appraisal exercise” and a video. In particular, this case features a state-controlled listed company which is a horizontally-diversified national champion involved in such business categories as tires, batteries, soap, printing ink and real estate, with export sales accounting for 45% of its total sales. The company aspires to increase its international presence and, in particular, to turn its tire operations into “global factories,” while building its “Double Coin” domestic brand into a global one. The enterprise’s board chairman, Dr Fan Xian, needs experienced managers for its domestic and overseas operations, especially in the areas of general management, finance, and marketing and sales. To him, loyalty is the most important criteria when appraising job candidates. His challenge is to find loyal and competent managers and match them with the right positions in China and overseas.

    Learning Objective

    Among the critical issues in talent management to be addressed in this suite of teaching materials, the following are the most central for the learning of class participants: Since sizing up potential candidates is the first and most fundamental step of talent management, what characteristics should a business leader look for to meet the competency requirements today and to prepare for the future? What would be some creative and feasible practices to source, attract, develop and retain management talent?

    Keywords
    Human Resources, Leadership Succession, Talent Management, Battery, Soap, Real Estate
    Settings
    China
    2007
    Type
    Field Research
    Copyright
    © 2007
    Available Languages
    English
    Related material
    Teaching note, Video
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    This case study is part of a series
    • War for management talent in China
    • War for management talent in China: Eramet Group China
    • War for management talent in China: LEOX Design Partnership
    • War for management talent in China: SPSS China
    • War for management talent in China: Shanghai Tyre & Rubber Co. Ltd
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    2007 EFMD AWARD WINNER (Emerging Chinese Global Competitors)
    This case study is part of a series
    • War for management talent in China
    • War for management talent in China: Eramet Group China
    • War for management talent in China: LEOX Design Partnership
    • War for management talent in China: SPSS China
    • War for management talent in China: Shanghai Tyre & Rubber Co. Ltd
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    All case studies
    War for management talent in China
    By William A. Fischer and Rebecca Chung
    Case reference: IMD-3-1876 ©2007
    Summary
    This opening note is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from th...
    2007 EFMD AWARD WINNER (Emerging Chinese Global Competitors)
    Read more
    Reference IMD-3-1876
    Copyright ©2007
    Copyright owner IMD Copyright
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

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    Copyright ©2007
    Copyright owner IMD Copyright
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

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    This opening note is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from th...

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    By William A. Fischer and Rebecca Chung
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    This case is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from the so-cal...

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    This case is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from the so-cal...

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    Read more
    Reference IMD-3-1879
    Copyright ©2007
    Copyright owner IMD Copyright
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
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    This case is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from the so-cal...

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    By William A. Fischer and Rebecca Chung
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    Case reference: IMD-3-1880 ©2007
    Summary
    This case is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from the so-cal...
    2007 EFMD AWARD WINNER (Emerging Chinese Global Competitors)
    Read more
    Reference IMD-3-1880
    Copyright ©2007
    Copyright owner IMD Copyright
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
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    2007 EFMD AWARD WINNER (Emerging Chinese Global Competitors)
    By William A. Fischer and Rebecca Chung
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    Case Study
    War for management talent in China: Eramet Group China

    This case is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from the so-cal...

    Strategy
    2007 EFMD AWARD WINNER (Emerging Chinese Global Competitors)
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    Case reference: IMD-3-1877, © 2007
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    Case Study
    War for management talent in China: LEOX Design Partnership

    This case is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from the so-cal...

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    2007 EFMD AWARD WINNER (Emerging Chinese Global Competitors)
    By William A. Fischer and Rebecca Chung
    Case reference: IMD-3-1879, © 2007
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    Case Study
    War for management talent in China: Shanghai Tyre & Rubber Co. Ltd

    This case is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from the so-cal...

    Strategy
    2007 EFMD AWARD WINNER (Emerging Chinese Global Competitors)
    By William A. Fischer and Rebecca Chung
    Case reference: IMD-3-1878, © 2007
    Read more
    War for management talent in China: Shanghai Tyre & Rubber Co. Ltd
    By William A. Fischer and Rebecca Chung
    Case reference: IMD-3-1878 ©2007
    Summary
    This case is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from the so-cal...
    2007 EFMD AWARD WINNER (Emerging Chinese Global Competitors)
    Read more
    Reference IMD-3-1878
    Copyright ©2007
    Copyright owner IMD Copyright
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Strategy
    Browse all topics
    Related content
    Case Study
    War for management talent in China

    This opening note is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from th...

    Strategy
    2007 EFMD AWARD WINNER (Emerging Chinese Global Competitors)
    By William A. Fischer and Rebecca Chung
    Case reference: IMD-3-1876, © 2007
    Read more
    Case Study
    War for management talent in China: Eramet Group China

    This case is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from the so-cal...

    Strategy
    2007 EFMD AWARD WINNER (Emerging Chinese Global Competitors)
    By William A. Fischer and Rebecca Chung
    Case reference: IMD-3-1877, © 2007
    Read more
    Case Study
    War for management talent in China: LEOX Design Partnership

    This case is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from the so-cal...

    Strategy
    2007 EFMD AWARD WINNER (Emerging Chinese Global Competitors)
    By William A. Fischer and Rebecca Chung
    Case reference: IMD-3-1879, © 2007
    Read more
    Case Study
    War for management talent in China: SPSS China

    This case is part of the suite of teaching materials which employs China as an illustration of the managerial implications resulted from the so-cal...

    Strategy
    2007 EFMD AWARD WINNER (Emerging Chinese Global Competitors)
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    Organization Daikin Industries
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    Copyright owner IMD Copyright
    Organization Daikin Industries
    Industry Consumer Goods, Home Appliances
    Available Languages English
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    Case reference: IMD-7-2620, © 2024
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    Overcoming adversity through innovation – Daikin at 100 (C): China market lessons
    By Kazuo Ichijo and Yunfei Feng
    Case reference: IMD-7-2620 ©2024
    Summary
    Daikin’s success in the Chinese air conditioning market serves as a compelling case study in strategic adaptation and collaboration. Following its entry into the market in the 1990s, Daikin faced formidable competition from well-established domestic brands like Gree and Midea. Despite the initial challenges of breaking through in a fragmented and competitive landscape, Daikin’s innovative inverter technology became a distinguishing feature of its product offerings. The watershed moment in Daikin’s trajectory occurred in 2008 when it formed a strategic partnership with Gree, China’s largest air conditioner manufacturer. This collaboration enabled Daikin to tap into Gree’s expansive distribution network and manufacturing expertise, significantly enhancing its own market reach. The partnership proved mutually beneficial; Gree capitalized on Daikin’s advanced inverter technology while Daikin secured a foothold in a market driven by increasing consumer demand for energy-efficient solutions. By 2012, inverter air conditioners claimed over 60% of the Chinese market share, a figure that surged to over 90% by 2024, illustrating the success of their joint efforts. Furthermore, Daikin’s commitment to sustainability was manifested in its pioneering use of HFC-32 refrigerant, known for its low global warming potential. By openly licensing HFC-32 patents globally, Daikin not only positioned itself as an environmental leader but also fostered industry-wide innovation. This case highlights the critical importance of strategic partnerships and innovation in overcoming competitive challenges and underscores Daikin’s role as a transformative force in the global air conditioning market.
    Reference IMD-7-2620
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Daikin Industries
    Industry Consumer Goods, Home Appliances
    Available Languages English
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