Wistful Cosmetics: Designing supply chain resilience
This disguised case exercise presents the situation confronting Wistful Cosmetics, a cosmetics company based in Spain. The company, like many others, has been shaken by disruptions to global supply chains. Among the most prominent events are Covid, the Suez Canal blockage by the Ever Given container ship, the global capacity crisis in logistics infrastructure, and unprecedent spikes in demand. The case describes Wistful’s context and structure and challenges the reader to respond to three questions: what does the term ‘supply chain resilience’ mean?, what sorts of events would fall under this definition?, and what steps should Wistful’s supply chain director recommend, with what anticipated impacts on the operations and business model.
- The case provides a platform for students to consider the challenges a company might face in designing and implementing supply chain resilience.
- The case will elicit challenges that are not unique to the case and that are universally present in companies today.
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
![](https://www.imd.org/ibyimd/wp-content/uploads/2024/03/General-image-banner-11-720x630.jpg)
In an era of unpredictability, businesses must take many more strategic decisions about supply chain management, say IMD’s Carlos Cordon and supply...
On 4 August 2020, one of the largest non-nuclear explosions in history destroyed the port of Beirut and most of the city, killing 238 and wounding ...
The case is seen through the eyes of the newly appointed supply chain director at a cosmetics company based in Berlin. The general manager has task...
Few Business to Business (B2B) marketplaces have succeeded. Metalshub has successfully combined a software platform as a service, with a marketplac...
![](https://www.imd.org/ibyimd/wp-content/uploads/2024/06/1-720x630.jpg)
Many executives recognize the value of local manufacturing but struggle to shake off the view that low-cost production is better for the bottom lin...
Companies need to find a compelling growth strategy and can pursue several options. They can grow internally via organic means, they can grow throu...
Unyarat Pornprakit (Unya) is the youthful chief executive officer of Jubilee Enterprise PLC, a diamond jewelry retailer. Since Unya became CEO in 2...
Use-of-the-past research has advanced our understanding of how top managers instrumentalize past knowledge, events, and rhetorical constructions to...
![](https://www.imd.org/ibyimd/wp-content/uploads/2024/03/AdobeStock_365031010-720x630.jpeg)
Amid mounting geopolitical tensions, CEOs must take direct control of supply chain resilience, says IMD’s Carlos Cordon
![](https://www.imd.org/ibyimd/wp-content/uploads/2024/04/supply-chain-3-720x630.jpg)
Looking at previous customer purchase data might seem like an obvious source of information upon which to base your forecasts. But it’s not quite a...
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2457 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD 13 June 2024
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2520 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in Organization Studies June 2024, vol. 45, no. 6, pp. 825-853, https://doi.org/10.1177/01708406241236604
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications