ABB's carbon-neutral conundrum
A lot has been done at ABB about the environment; the company is in compliance with legislation and indeed goes substantially beyond compliance in its sustainability activities. It is becoming difficult to innovate in this area; however the environmental management staff are in danger of becoming complacent and are in need of a challenge. Furthermore, global environmental problems are worsening every day, and the spectre of climate change is an increasingly everyday reality. Christian Kornevall weighs up the pros and cons of setting a really ambitious target worthy of a leading company, and capable of ‘jump-starting’ ABB staff to action; that of ABB becoming carbon neutral.
Asea Brown Boveri
December 2004
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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