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Case Study

Breaking down alignment barriers: Tetra Pak pulls together allies to reach climate goals

By Corey A. Billington, Tania Braga and Aileen Ionescu-Somers

10 pages

December 2009

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Reference: IMD-2-0147

The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents Tetra Pak’s efforts under the WWF International’s Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. Tetra Pak’s efforts to align market companies, manufacturing sites and suppliers with its climate goals had required significant organizational change. By empowering shop floor teams to initiate and explore new approaches to energy efficiency along the supply chain, the company created a structure that allows organic innovation to take place.

Learning Objective

1) Deliver strong arguments that ambitious CO2 reduction targets trigger innovation and are therefore good for business development and growth. 2) Inspire business leaders to adopt effective management initiatives for rolling out innovative energy-efficiency initiatives. 3) Demonstrate good practices to ensure internal alignment for CO2 reduction projects. 4) Inspire business leaders to engage in close partnerships with suppliers to reduce CO2 emissions.

Keywords

Innovation, Climate Change, Energy Efficiency, Corporate Responsibility, Supply Chain, Change Management, Packaging, Corporate Sustainability Management, Sustainability

Settings

World/global
2005-2009

Type

Field Research

Available Languages

English

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