This topical case covers the period from 2019 to 2022, when Prakash Arunkundrum, head of global operations and sustainability at Logitech, was focusing on reducing the company’s carbon footprint. It recounts how he and his team gained internal support to embark on an ambitious carbon labeling initiative and created a transparent methodology to assess, validate and communicate the life cycle carbon value of Logitech’s products. The case highlights Logitech’s journey to becoming climate positive, based on four key pillars; 1) reducing carbon in its products, 2) transitioning to renewable energies, 3) restoring forests and supporting climate impacted communities, and 4) rethinking how to support and enable reuse. However, Prakash realized that the real hurdle would be gaining industry-wide adoption of carbon labeling by other companies and competitors in the tech sector. Logitech tried to garner support for Carbon Clarity by making its approach open source, by investing significant time and energy to raise awareness about the benefits of carbon labeling, and by holding discussions with interested companies, including competitors. Yet despite interest from other companies, they had not yet committed to supporting Carbon Clarity. Prakash was baffled as to why they would not commit and wondered how to make progress to drive sustainability.
Growing numbers of executives are stuck in survival mode – and risking exhaustion. IMD's Susan Goldsworthy reflects on how CHROs can work with seni...
There is much that organizations can learn from artists and designers, from turning ideas into innovation to creative problem-solving and better de...
With the pressure to innovate only growing, along with the epidemic of digital distractions, our experts offer a mindful leader’s toolkit packed wi...
Margherita Della Valle tells IMD President Jean-François Manzoni how she is delivering radical change to reenergize Vodafone and paving the way for...
Confrontation between China and the West at this weekend’s G7 summit will slow climate change mitigation and impoverish everyone, warns IMD’s Julia...
Women often step back from their careers because caring responsibilities usually fall on them by default, thanks to outdated societal norms.
Ralph Herbst, Chief Strategy Officer at gene therapy company AskBio (an independently operated subsidiary of Bayer), tells Misiek Piskorski how he ...
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications