Corporate philanthropy at work: U2 can move the world (B): Mailmen on a mission
The second case in this two-part series describes the roll-out of TNT’s partnership with the World Food Program. Participants are asked to evaluate the effectiveness of the program and the way that it has been created. Furthermore, they are challenged to discuss the role of corporate citizenship as an integral part of a company’s strategy.
2002-2005
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Corporate philanthropy at work: U2 can move the world (A): Finding a cause
- Corporate philanthropy at work: U2 can move the world (B): Mailmen on a mission
- Corporate philanthropy at work: U2 can move the world (A): Finding a cause
- Corporate philanthropy at work: U2 can move the world (B): Mailmen on a mission
Research Information & Knowledge Hub for additional information on IMD publications
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