Case Study

Corporate philanthropy at work: U2 can move the world (B): Mailmen on a mission

18 pages
June 2006
Reference: IMD-2-0126

The second case in this two-part series describes the roll-out of TNT’s partnership with the World Food Program. Participants are asked to evaluate the effectiveness of the program and the way that it has been created. Furthermore, they are challenged to discuss the role of corporate citizenship as an integral part of a company’s strategy.

Keywords
Corporate Social Responsibility, Culture Change, Corporate Philanthropy, Non-Governmental Organization Partnership, Courier Services, Corporate Sustainability Management
Settings
World/global
2002-2005
Type
Field Research
Copyright
© 2006
Available Languages
English
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This case study is part of a series
  • Corporate philanthropy at work: U2 can move the world (A): Finding a cause
  • Corporate philanthropy at work: U2 can move the world (B): Mailmen on a mission
This case study is part of a series
  • Corporate philanthropy at work: U2 can move the world (A): Finding a cause
  • Corporate philanthropy at work: U2 can move the world (B): Mailmen on a mission
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Corporate philanthropy at work: U2 can move the world (A): Finding a cause
By Robert Hooijberg and Jan Van der Kaaij
Case reference: IMD-2-0125 ©2005
Summary
The first case in this two-part series describes the development of the corporate philanthropy program at TNT from conception to the selection of a...
Reference IMD-2-0125
Copyright ©2005
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Corporate philanthropy at work: U2 can move the world (B): Mailmen on a mission
By Robert Hooijberg and Jan Van der Kaaij
Case reference: IMD-2-0126 ©2006
Summary
The second case in this two-part series describes the roll-out of TNT's partnership with the World Food Program. Participants are asked to evaluate...
Reference IMD-2-0126
Copyright ©2006
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications