Corporate philanthropy at work: U2 can move the world (B): Mailmen on a mission
The second case in this two-part series describes the roll-out of TNT’s partnership with the World Food Program. Participants are asked to evaluate the effectiveness of the program and the way that it has been created. Furthermore, they are challenged to discuss the role of corporate citizenship as an integral part of a company’s strategy.
2002-2005
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- Corporate philanthropy at work: U2 can move the world (A): Finding a cause
- Corporate philanthropy at work: U2 can move the world (B): Mailmen on a mission
- Corporate philanthropy at work: U2 can move the world (A): Finding a cause
- Corporate philanthropy at work: U2 can move the world (B): Mailmen on a mission
Research Information & Knowledge Hub for additional information on IMD publications
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in Hitotsubashi Business Review Summer 2024, vol. 72, no. 1
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in I by IMD 22 May 2024
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in I by IMD 20 May 2024
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