Case Study

Ørsted: On the path to net zero

3 pages
May 2022
Reference: IMD-7-2253

Until 2009, the Danish oil and gas company Orsted was a worldwide leader in energy production from fossil fuels. Spurred by the 2009 Copenhagen climate summit, Orsted decided to turn around into wind power and divest entirely it’s non renewable assets. Within a decade, Orsted went from being a highly polluting company to a world class renewable energy company.

Learning Objective
  • Showcase how Orsted succeeded to transform into a world class sustainable energy supplier from a coal-focused energy company in only 10 years
Keywords
Transformation, Renewable Energy, Wind Energy, Solar Energy, Photovoltaics, Oil, Gas, Fossil Fuel, Affordable Energy​, Clean Energy​, Industry Infrastructure, Industry Innovation, Climate Action
Settings
Europe
Ørsted, Dong Energy, BP, Energy
2009-2022
Type
Published Sources
Copyright
© 2022
Available Languages
English
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This case study is part of a series
  • DSM: Transforming to a sustainable business model
  • Ørsted: On the path to net zero
This case study is part of a series
  • DSM: Transforming to a sustainable business model
  • Ørsted: On the path to net zero
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Case reference: IMD-7-2254 ©2022
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DSM was incorporated in the beginning of the 20th century as a mining company. With the depletion of Netherland’s coal resources, the company pivot...
Reference IMD-7-2254
Copyright ©2022
Copyright owner IMD Copyright
Organization Dutch State Mines
Industry Manufacturing, Chemicals;Materials, Metals and Mining
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Ørsted: On the path to net zero
By Knut Bjarne Haanaes and Marc Chauvet
Case reference: IMD-7-2253 ©2022
Summary
Until 2009, the Danish oil and gas company Orsted was a worldwide leader in energy production from fossil fuels. Spurred by the 2009 Copenhagen cli...
Reference IMD-7-2253
Copyright ©2022
Copyright owner IMD Copyright
Organization Ørsted, Dong Energy, BP
Industry Energy
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications