Case Study

Triodos Investment Management - Yamaha: Making music sustainable

12 pages
October 2021
Reference: IMD-7-2260

In 2020, Triodos Investment Management (Triodos) was a globally active impact investor. It believed the true purpose of investing was to generate social and environmental impact alongside a healthy financial return. Triodos viewed sustainable finance as a driving force in the transition to a more sustainable world. Yamaha Music was a candidate that Triodos was evaluating for inclusion in its investment universe. Henk Jonker, Triodos Investment Management’s head of research, decided to pose the challenge to Clarissa Diaz, a Triodos researcher. Yamaha had a positive impact on people (made music, produced musical instruments and provided musical education), but Diaz had to evaluate the company´s supply chain against Triodos’s approach to establish if the company’s production process was sustainable and contributed to the environment. Diaz had to weigh the controversial ESG issues that merited the exclusion of Yamaha with the company’s financial valuation, innovative products and future potential. Students must decide whether Triodos should exclude or invest in Yamaha. If the decision is to invest, they must decide if active engagement is needed on the controversial ESG issues. Students will conduct real ESG research and a portfolio investment analysis. They will also have the opportunity to reflect on the values and leadership implications of a proactive financial sector that drives corporate transformations toward a greener and prosperous society. Investors integrating ESG criteria into their portfolios will find this case useful because they would have to determine whether to exclude or engage with companies that do not fully meet their ESG standards. The case focuses on the nuances of sustainable finance’s decision making.

Learning Objective

1. Recognize the role of financial institutions as intermediaries in the economy to build a sustainable society. 2. Describe ESG investment methodologies (values based, best-in-class, active ownership). 3. Evaluate how to integrate ESG factors into portfolio investment decisions. 4. Implement ESG integration process in an investment decision. 5. Value a company using a price-to-earnings multiple valuation approach. 6. Critically reflect on the role of financial institution engaging for business transformation

Keywords
Sustainability, Leadership, Responsible Leadership, Environmental Social and Governance, Sustainable Investment, Sustainable Finance, Investment Decision, Engagement Model, Investment, Finance
Settings
Europe, Netherlands
Triodos Investment Management, Finance and Insurance, Banking, Finance and Insurance
Type
Field Research
Copyright
© 2021
Available Languages
English
Related material
Teaching note
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Center for Social Innovation
Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics