Understand how GenAI is different from other tech innovations and what you can do to harness its power.
This book argues that GenAI represents a genuine paradigm shift in technological innovation. The authors, the hosts of the popular podcast ‘Mike & Amit Talk Tech’, combine academic rigor with practical business insights, incorporating perspectives from diverse industry experts and their own hands-on experience teaching with, and using, GenAI. They maintain an optimistic yet balanced view, acknowledging both opportunities and risks.
The book’s structure progresses logically through several key areas: fundamental explanations of GenAI and its distinctiveness from legacy AI systems; value propositions at individual, organizational, and societal levels; potential risks and challenges; practical implementation guidance for organizations through a digital and AI model; and future trajectories of the technology.
Notable is the authors’ focus on near-term, actionable insights rather than speculative long-term scenarios. They emphasize empirical evidence and real-world applications, making the content accessible to a broad audience including executives, policymakers, researchers, and general readers interested in understanding GenAI’s impact on individuals, businesses, and society.
List of contributors:
- Achim Plueckebaum – CDIO | Executive in Residence, Bachem | IMD
- Anja Lagodny – Chair International Chapter | Executive in Residence, Swiss Institute of Directors | IMD
- Ann Christin Andersen – Chief Executive Officer, Norwegian Energy Partners
- Carlos Cordon – Professor of Strategy and Supply Chain Management, IMD
- Didier Bonnet – Professor of Strategy and Digital Transformation, IMD
- Frank Vivier – Group Chief Transformation Officer, Richemont
- Hamilton Mann – Group Vice President, Global Digital Marketing, Digital Revenue Engine and Digital Transformation, Thales
- Jialu Shan – Research Fellow, IMD
- José Parra Moyano – Professor of Digital Strategy, IMD
- Joseph Bradley – Chief Executive Officer, TONOMUS.NEOM
- Julia Binder – Professor of Sustainable Innovation and Business Transformation, IMD
- Mark Greeven – Professor of Management Innovation and Dean of Asia, IMD
- Massimo D. Marcolivio – Digital Business Transformation Consultant
- Michael Watkins – Professor of Leadership and Organizational Change at IMD and member of the Thinkers50 Management Hall of Fame, IMD
- Öykü Isik – Professor of Digital Strategy and Cybersecurity, IMD
- Tomoko Yokoi – Researcher and Writer, IMD
- Yogesh K. Dwivedi – Professor of Digital Marketing and Innovation, School of Management
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Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications