Strategy Execution Playbook
If you are currently working on a strategic initiative and don’t quite know what to do at this stage, this trusted companion provides you with a step by step guide for leading strategic initiatives by intertwining theoretical frameworks with practical tools.
It provides you with guidance on which tools to use when. Embedded throughout the book are execution and change management suggestions that will help you think through both growth and operational efficiency initiatives. In addition, we have included real world examples will bring the frameworks to life.
This Playbook is designed to be a trusted companion for sponsors, teams or leaders of strategic initiatives. It provides the necessary theoretical frameworks and practical tools to help guide teams in successfully implementing strategic initiatives (interchangeably referred to as “projects” in this Playbook).
The Playbook follows a methodological guideline for implementing both “exploratory initiatives” and “exploitative initiatives.” This is done in a step-by-step, modular way (explained in more detail in the ”Setting up for success” section). The Playbook’s structure broadly follows the phases of a strategic initiative’s execution – EXPLORE–DEVELOP–DO–EMBED
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Mahwesh Khan has 20 years of experience working on governance and strategy issues with corporate boards and the C-suite. She has facilitated transformation journeys for companies and banks in the Middle East, South Asia, Europe and the United States. At IMD since 2019, Mahwesh has been supporting IMD Faculty in research, data analysis and diagnostics, as well as delivery of advisory projects across business domains. She has most recently coauthored and published articles in Harvard Business Review (March 2021) and Sloan Management Review (September 2020). Mahwesh has an MPhil in Management Studies from the Judge Business School, University of Cambridge (UK).
Catherine Agamis has a strong business background with over 20 years of consulting experience, assisting in the transformation of large organizations. Catherine’s research interests are driven by a desire to contribute to the world’s challenges and the transition to a more sustainable future, with a focus on circular bioeconomy and natural services. At IMD, Catherine designs open and customized learning programs and coaches senior executives. She collaborates with IMD Faculty to help organizations solve their challenges through the cocreation of their change, growth and transformation agendas for positive impact.
Many new businesses have emerged in recent years with few employees, no roots in the community, and heavily reliant on Big Tech for survival.
Bruce Grossman shares his family’s journey from mining to building Arca Continental, Latin America's second-largest Coca-Cola bottler, and their commitment to legacy and impact.
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The GreenGro (A) case explores the challenges faced by GreenGro, a mid-sized agricultural technology company, as it navigates a rapidly changing industry landscape. CEO Sarah Chen and her leadership team are confronting issues ranging from technol...
The GreenGro (B) case study is a follow-up to GreenGro (A) and details how the company applied the TSUNAMI and SURF frameworks to address its complex challenges. The case illustrates the practical implementation of these frameworks, introduced in ...
Thinking about a career change? Keen to move industry or transition into a new role? IMD professors share the best advice they have received or gleaned over their careers.
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Here are three strategic lessons from the tramp shipping industry.
Companies need clear guidance to achieve sustainable business transformation. A practical roadmap identifying drivers for effective change can make success more likely.
Why the market for new year predictions is broken and how executives can better use forecasts to discern the implications for their companies.
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
The GreenGro (B) case study is a follow-up to GreenGro (A) and details how the company applied the TSUNAMI and SURF frameworks to address its complex challenges. The case illustrates the practical implementation of these frameworks, introduced in ...
Research Information & Knowledge Hub for additional information on IMD publications
The GreenGro (A) case explores the challenges faced by GreenGro, a mid-sized agricultural technology company, as it navigates a rapidly changing industry landscape. CEO Sarah Chen and her leadership team are confronting issues ranging from technol...
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications