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    Case Study

    Crotonville: Revolutionizing GE’s culture, strategy and leadership

    By Shlomo Ben-Hur and Bernard J. Jaworski
    14 pages
    July 2018
    Order this case study
    Reference: IMD-7-1912

    This case overviews the significant redesign of the flagship leadership programs at GE’s world-renowned corporate university (Crotonville). The trigger for the redesign was the shift in GE’s strategy – to become the dominant digital industry company. The case reviews the key design decisions for the three executive leadership programs – EDC, BMC and MDC. learning objective: The key learning objective is to examine the “fit” of how to design learning programs to “fit” the strategy of the firm.

    Keywords
    Human Resources, Corporate Academy, Corporate University, Program for Executive Development, Executive Education
    Settings
    United States of America
    General Electric
    2016-2017
    Type
    Field Research
    Copyright
    © 2018
    Available Languages
    English
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