Rustomjee Group: Positioning for a new market segment (B)

Many new businesses have emerged in recent years with few employees, no roots in the community, and heavily reliant on Big Tech for survival.

Bruce Grossman shares his family’s journey from mining to building Arca Continental, Latin America's second-largest Coca-Cola bottler, and their commitment to legacy and impact.

Balancing authenticity with workplace demands poses a challenge for leaders striving for integrity. How can you reconcile your true self with organizational expectations? Balancing authenticity with workplace demands poses a challenge for leaders ...

The GreenGro (A) case explores the challenges faced by GreenGro, a mid-sized agricultural technology company, as it navigates a rapidly changing industry landscape. CEO Sarah Chen and her leadership team are confronting issues ranging from technol...

The GreenGro (B) case study is a follow-up to GreenGro (A) and details how the company applied the TSUNAMI and SURF frameworks to address its complex challenges. The case illustrates the practical implementation of these frameworks, introduced in ...

Thinking about a career change? Keen to move industry or transition into a new role? IMD professors share the best advice they have received or gleaned over their careers.

Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. This short guide will help you target customers more effectively. Marketing campaigns for sustainable offerings often fail, leaving busine...

Here are three strategic lessons from the tramp shipping industry.

Companies need clear guidance to achieve sustainable business transformation. A practical roadmap identifying drivers for effective change can make success more likely.

Why the market for new year predictions is broken and how executives can better use forecasts to discern the implications for their companies.