Leading in turbulent times webinar series: Corporate strategy and economic downturns
![](https://img.youtube.com/vi/jWsoDjB1huc/sddefault.jpg)
COVID-19 has created an economic crisis that will outlast 2020. But this isn’t the first time in recent history that such a downturn has occurred. How can companies navigate the unforeseeable future, and the next few months in particular?
This webinar features Patrick Reinmoeller, IMD Professor of Strategy and Innovation, and Goutam Challagalla, IMD Professor of Strategy and Marketing, who take a look into the past, present and future of corporate strategy. They provide several examples of companies that braved an economic downturn and made it out safely to the other side.
Professors Reinmoeller and Challagalla discuss their three key of the current crisis: mindset matters – companies must stay positive to see new opportunities on the playing field; leverage the lockdown – companies must use this new situation to change their playbook; and rewrite the rules – companies must rethink their strategy to achieve the end goal.
Businesses can struggle even in good economic times, so surviving the total upheaval caused by the coronavirus won’t be child’s play. The professors have created a framework that will result in four different approaches.
By deciding between a “defense”, “offense” or “hybrid” focus, a company can secure its financial future and remain resilient.
“Very often successful companies can be a hybrid of the two – some cost-cutting defensive moves are necessary, combined with increased investment,” says Challagalla. “Those that focus heavily on one or the other tend not to do as well.”
The experts call their next dimension for success “digital imitation” versus digital “digital imagination”.
“Business continuity requires that firms use digital resources to improvise and use their imagination to come up with operational fixes,” says Reinmoeller. “This will help them to defend their position in their sectors.”
“Forecasting is our best friend,” says Challagalla. “There are lots of uncertainties at the moment, but preparation for different scenarios is crucial.”
By learning from the past and using this four-scenario matrix, companies can develop a corporate strategy that fosters resilience and scores them the ultimate goal – survival.
To view all webinars, please visit our Leading in Turbulent Times page here.
Research Information & Knowledge Hub for additional information on IMD publications
In that article I explained that modern safety leaders need more than just technical skills to survive in a VUCA (Volatile, Uncertain, Complex & Am...
The case is seen through the eyes of the newly appointed supply chain director at a cosmetics company based in Berlin. The general manager has task...
Few Business to Business (B2B) marketplaces have succeeded. Metalshub has successfully combined a software platform as a service, with a marketplac...
Emerging market multinational corporations (EMNCs) have emerged as significant global players, driven by their home country political connections t...
An industry note describing the $13 billion market for hair care and related products in Africa.
With organizations of all sorts facing increased urgency and unpredictability, being able to ask smart questions has become key. But unlike lawyers...
While multinational enterprises (MNEs) are widely recognized for providing employment to a significant number of women around the globe, empirical ...
The case describes the strategic evolution of FUCHS China under the leadership of Zhu Qingping as the company transformed into a vital contributor ...
In a world where agility and global foresight are crucial for business survival and growth, the FUCHS case presents a compelling narrative of trans...
Venezuela is engulfed in a political and economic crisis, which has forced over 6 million people – some 20% of the population – to flee the country...
in Safety and Health Practitioner 29 January 2019
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2457 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
in International Business Review June 2024, vol. 33, no. 3, 102196, https://doi.org/10.1016/j.ibusrev.2023.102196
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in Harvard Business Review May-June 2024, vol. 102, issue 3, pp. 66-74
Research Information & Knowledge Hub for additional information on IMD publications
in Journal of International Business Studies 26 March 2024, ePub before print, https://doi.org/10.1057/s41267-024-00691-w
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in The Conversation 11 March 2024
Research Information & Knowledge Hub for additional information on IMD publications