IMD business school for management and leadership courses

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Trust and transparency: Building a media brand for the TikTok generation

Hugo Travers built a 20M-strong news audience by prioritising accessibility, trust, and transparency, offering leadership lessons for the digital age.

Communication Leadership Social Media Talent Management
By Didier Bonnet
in I by IMD
Trust and transparency: Building a media brand for the TikTok generation
By Didier Bonnet
in I by IMD
Summary
Hugo Travers built a 20M-strong news audience by prioritising accessibility, trust, and transparency, offering leadership lessons for the digital age.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Video
Why Leading an Orchestra Is Like Leading a Business | IMD

Discover what business leaders can learn from leading an orchestra, from aligning teams and turning strategy into action through collaboration.

Leadership Strategy
By Rainer Hersch
in I by IMD
Why Leading an Orchestra Is Like Leading a Business | IMD
By Rainer Hersch
in I by IMD
Summary
Discover what business leaders can learn from leading an orchestra, from aligning teams and turning strategy into action through collaboration.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Video
What the End of the Postwar Order Means for Business | I by IMD

Explore how the end of the postwar order is reshaping business strategy through resilience, localization, and adaptation to geopolitical change.

Geopolitics Strategy
By Qiyu Xu
in I by IMD
What the End of the Postwar Order Means for Business | I by IMD
By Qiyu Xu
in I by IMD
Summary
Explore how the end of the postwar order is reshaping business strategy through resilience, localization, and adaptation to geopolitical change.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Video
One move at a time: How mindset shapes true greatness

Meta description: From chess prodigy to global champion, Judit Polgár shows how mindset shapes true greatness through discipline, persistence, and performance.

Leadership Strategy
By Judit Polgár
in I by IMD
One move at a time: How mindset shapes true greatness
By Judit Polgár
in I by IMD
Summary
Meta description: From chess prodigy to global champion, Judit Polgár shows how mindset shapes true greatness through discipline, persistence, and performance.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Video
Leadership at the edge of discovery – Fabiola Gianotti

Discover how Fabiola Gianotti leads global scientific collaboration, proving that purpose, patience, and passion drive breakthrough innovation.

Leadership
By Fabiola Gianotti
in I by IMD
Leadership at the edge of discovery – Fabiola Gianotti
By Fabiola Gianotti
in I by IMD
Summary
Discover how Fabiola Gianotti leads global scientific collaboration, proving that purpose, patience, and passion drive breakthrough innovation.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Video
From the J Curve to the L Curve: Can we avoid an 'AI-tocracy'?

Explore how ‘AI-tocracy’, technology governance and global competitiveness could reshape democracy, leadership and economic advantage.

Geopolitics
By Arturo Bris
in I by IMD
From the J Curve to the L Curve: Can we avoid an 'AI-tocracy'?
By Arturo Bris
in I by IMD
Summary
Explore how ‘AI-tocracy’, technology governance and global competitiveness could reshape democracy, leadership and economic advantage.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Video
The business case for social capital

Explore why social capital is a tangible asset for business resilience. IMD’s Book Club reveals how trust drives growth, recruiting, and retention.

Corporate Governance Culture Leadership Strategy
By Sophie Bacq
in I by IMD
The business case for social capital
By Sophie Bacq
in I by IMD
Summary
Explore why social capital is a tangible asset for business resilience. IMD’s Book Club reveals how trust drives growth, recruiting, and retention.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Video
Rethinking Sustainability: Why Customer Value Comes First

Discover why customer value, not sustainability alone, drives purchasing decisions and how businesses can scale sustainable innovation.

Strategy Sustainability
By Karl Schmedders
in I by IMD
Rethinking Sustainability: Why Customer Value Comes First
By Karl Schmedders
in I by IMD
Summary
Discover why customer value, not sustainability alone, drives purchasing decisions and how businesses can scale sustainable innovation.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Video
LEGO complexity – Leadership – CEO Niels B Christiansen

LEGO complexity nearly derailed the toy giant. CEO Niels B Christiansen explains how focus, simpler leadership and adult customers revived growth.

Leadership Strategy
By Jean-François Manzoni
in I by IMD
LEGO complexity – Leadership – CEO Niels B Christiansen
By Jean-François Manzoni
in I by IMD
Summary
LEGO complexity nearly derailed the toy giant. CEO Niels B Christiansen explains how focus, simpler leadership and adult customers revived growth.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Video
When uncertainty becomes an advantage for leaders

Learn how leaders turn uncertainty into an advantage by using AI, agility, and trust to unlock growth and outperform competitors in disruption

Strategy
By Murat Tarakci
in I by IMD
When uncertainty becomes an advantage for leaders
By Murat Tarakci
in I by IMD
Summary
Learn how leaders turn uncertainty into an advantage by using AI, agility, and trust to unlock growth and outperform competitors in disruption
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Video
Potong: Rethinking legacy in a family business

How Chef Pam transformed a 120-year-old family business into a Michelin-starred restaurant, showing how legacy drives competitive advantage and innovation.

Family Business Innovation Leadership
By Marleen Dieleman
in I by IMD
Potong: Rethinking legacy in a family business
By Marleen Dieleman
in I by IMD
Summary
How Chef Pam transformed a 120-year-old family business into a Michelin-starred restaurant, showing how legacy drives competitive advantage and innovation.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Video
Kirsty Coventry (IOC) on why leaders should train – and fail – like Olympians

Explore Kirsty Coventry’s transformative approach to IOC leadership, balancing fairness, innovation, and strategic focus in the evolving Olympic landscape.

Diversity and Equity and Inclusion Leadership Strategy
By David Bach
in I by IMD
Kirsty Coventry (IOC) on why leaders should train – and fail – like Olympians
By David Bach
in I by IMD
Summary
Explore Kirsty Coventry’s transformative approach to IOC leadership, balancing fairness, innovation, and strategic focus in the evolving Olympic landscape.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Video
Owning your career impact

Sharon Anderes, Jennifer Jordan and Samra Chekroun discuss why performance alone won’t help you advance in your career and be intentional and highlight strategies to help you progress.]

Talent Management
By Sharon N. Anderes
in I by IMD
Owning your career impact
By Sharon N. Anderes
in I by IMD
Summary
Sharon Anderes, Jennifer Jordan and Samra Chekroun discuss why performance alone won’t help you advance in your career and be intentional and highlight strategies to help you progress.]
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Video
The biggest career barrier isn’t at the top. It’s at the first step

The biggest barrier to women’s advancement appears early. Kweilin Ellingrud explores how the first promotion to manager shapes long-term career growth.

By Winter Nie
in I by IMD
The biggest career barrier isn’t at the top. It’s at the first step
By Winter Nie
in I by IMD
Summary
The biggest barrier to women’s advancement appears early. Kweilin Ellingrud explores how the first promotion to manager shapes long-term career growth.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Video
Why women’s leadership matters in the age of AI

AI is reshaping leadership and work. Ensuring women help design and govern it will determine whether the technology advances equity or deepens inequality.

Corporate Governance Diversity and Equity and Inclusion Leadership Strategy Technology Management
By Heather Cairns-Lee
in I by IMD
Why women’s leadership matters in the age of AI
By Heather Cairns-Lee
in I by IMD
Summary
AI is reshaping leadership and work. Ensuring women help design and govern it will determine whether the technology advances equity or deepens inequality.
Contact

Research Information & Knowledge Hub for additional information on IMD publications