Leading in turbulent times webinar series: family businesses

The COVID-19 crisis is affecting all types of businesses. However, family enterprises will be affected in a particular manner because of the inter-dependencies of the family, ownership group and the business.

Multi-generational family businesses, that is family businesses who managed to stay united and successful in business across generations, have survived world wars, pandemics, financial crises and recessions over the last centuries. This is one area explored in this webinar.

Professor Vogel says, “Among the 500 largest family businesses in the world you can find close to 40 firms who have been around for over 150 years. They have clearly done a few things right in order to not only survive for that long, but to flourish over time.”

Resilience and adaptation are two core principles of long-term success. In his research and work with multi-generational family enterprises, Professor Vogel has identified some core traits and characteristics of resilient and well-adapted companies, including long-term thinking, financial prudence and emotional connection of the family and owners. In addition to these he has pinpointed family values and loyalty, entrepreneurial renewal and adaptation as well as a sense of greater social responsibility to be key. He presents these in more detail in this webinar.

However, these characteristics are not enough anymore. As Professor Vogel says, “While these traits were great to get you to today, they are no longer enough to survive the globally connected 21^st-century business landscape amidst exponential technologies and the fourth industrial revolution. Reactivity is no longer an option!”

The complexity of the current crisis lies in the fact that COVID-19 comes at a time where digitalization is on everybody’s agenda. More traditional, long-term oriented family businesses are struggling to compete with new players who enter their industries with novel and disruptive products, services or business models. While digital transformation was once considered an option by some owners and boards, it has quickly become a “must-have” if you want to survive into the year 2021, forcing many companies to fast-forward their digitalization efforts.

In order to survive the current crisis, family businesses must also fundamentally shift their approaches towards leadership, strategy and governance. Small cracks in the system can quickly lead to a failure of the entire family enterprise system.

Long-term, holistic and integrative approaches are needed, bringing together the family and owners, the board and top management to protect the different stakeholders’ interests and needs. They must move closer together and form highly agile and real-time decision-making entities that not only weigh up the different short-, mid- and long-term risks, but also seek out new business opportunities. As we know and Professor Vogel reinforces, every crisis is also the source of new opportunities.

The webinar explores concrete actions that should be taken on the family, ownership and business side and provides a set of recommendations with regards to governance. “Family businesses with world-class governance will shine and come out of this crisis stronger. Those who are struggling must look at it as an opportunity to work on their governance systems, at last,” Vogel says. Now is also the time to take advantage of the tech savvy next generation.

Peter Vogel ultimately puts matters into perspective: “COVID-19 isn’t the last crisis your business will see. However, it is stressing us all in a unique way. Supply and demand are equally squashed. The world is at a sudden standstill.” So, he says, let’s learn from it and get stronger: “See this as a wake-up call and then build resilience into the system.”

And indeed, the majority of family businesses are optimistic about their future, as the webinar’s final poll with viewers revealed.

If you have specific questions about this webinar, your family business or family office, please contact the IMD Global Family Business Center.

To view all webinars, please visit our Leading in Turbulent Times page here.

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