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Case Study

Roche Diagnostics: Strategy development (C)

By James E. Henderson and Polina Bochukova

8 pages

April 2021

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Reference: IMD-7-2177

Frank Desiere, VP Strategy and Business Development, Roche Diagnostics CPS and his team including Guido Bartalena, Head of Strategy, Roche Diagnostics CPS had together created a 6 months journey called BOOST or Building our Organization’s Strategy Together of engaging 50% of the organization (through volunteer sign-ups). BOOST comprised 58 interactive workshops that ran between February and June 2018 across all CPS’s main sites and several additional locations. The workshops were facilitated by 72 senior leaders from across the organization and 803 employees took part in the sessions, both from within CPS and from other Roche Diagnostics business areas. Over 11,300 ideas were generated during the program and Bartalena’s team qualified and clustered all of them, to ensure that every contribution was considered. However Bartalena was now faced with a critical fork in the road. How was he going to incorporate these ideas into the overall strategy, and how would it be communicated back to the community?

Learning Objective

Building momentum based on the ideas created from the organization (and understanding the underlying risks with such an approach).

Keywords

Inclusive Leadership, Strategy Development, Strategic Planning, Strategy Alignment

Settings

World/global, Switzerland
Roche Holding, Healthcare
2017 - 2018

Type

Field Research

Available Languages

English

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This case study is part of a series

Roche Diagnostics: Strategy development (A)
Roche Diagnostics: Strategy development (B)
Roche Diagnostics: Strategy development (C)

This case study is part of a series

Roche Diagnostics: Strategy development (A)
Roche Diagnostics: Strategy development (B)
Roche Diagnostics: Strategy development (C)

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