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NatWest Group and IMD: Igniting the transformation to a future-oriented learning organization

In 2022, the NatWest Executive Committee (ExCo) shifted its strategy to focus increasingly on growth. The previous 15 years had been spent on restructuring and reshaping following a government recapitalisation in 2008. For the ExCo to transform NatWest into a future-ready bank, it embarked on a four-retreat engagement with IMD to help it develop…

Organizational Learning Organizational Change Business Transformation Innovation
EFMD Excellence in Practice Awards 2025 Gold Award – Leadership Development Category
By Martin Fellenz, Goutam Challagalla, Howard H. Yu, Nancy Lane, Drazen Raguz and Victoria Kemanian
EFMD Excellence in Practice Awards, 2025
NatWest Group and IMD: Igniting the transformation to a future-oriented learning organization
By Martin Fellenz Goutam Challagalla Howard H. Yu Nancy Lane Drazen Raguz and Victoria Kemanian
EFMD Excellence in Practice Awards, 2025
Summary
In 2022, the NatWest Executive Committee (ExCo) shifted its strategy to focus increasingly on growth. The previous 15 years had been spent on restructuring and reshaping following a government recapitalisation in 2008. For the ExCo to transform NatWest into a future-ready bank, it embarked on a four-retreat engagement with IMD to help it develop…
EFMD Excellence in Practice Awards 2025 Gold Award – Leadership Development Category
Copyright ©2025
Copyright owner External Copyright
Available Languages English
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Case Study
Not so black and white: Grupo Inca’s black alpaca dilemma (B)

Picking up where Case A ends, Case B reveals that Grupo Inca decided to innovate internally and develop a new fabric from the rare black alpaca fiber. After nearly three years of effort, the Inoue brothers’ dream of creating a luxury collection from undyed black alpaca fiber became a reality. The collaboration between the Inoue brothers, Incalpa…

Social Innovation Business Ethics Sustainability
2024 EFMD Case Writing Competition Award – Responsible Business Category
By Vanina Farber, Carolina Duran Silva, Baris Silahcioglu, Hugo ten Zijthoff and Shih-Han Huang
Case reference: IMD-7-2610, © 2024
Not so black and white: Grupo Inca’s black alpaca dilemma (B)
By Vanina Farber Carolina Duran Silva Baris Silahcioglu Hugo ten Zijthoff and Shih-Han Huang
Case reference: IMD-7-2610 ©2024
Summary
Picking up where Case A ends, Case B reveals that Grupo Inca decided to innovate internally and develop a new fabric from the rare black alpaca fiber. After nearly three years of effort, the Inoue brothers’ dream of creating a luxury collection from undyed black alpaca fiber became a reality. The collaboration between the Inoue brothers, Incalpa…
2024 EFMD Case Writing Competition Award – Responsible Business Category
Reference IMD-7-2610
Copyright ©2024
Copyright owner IMD Copyright
Organization Grupo Inca
Industry Manufacturing, Textile
Available Languages English
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Case Study
Not so black and white: Grupo Inca’s black alpaca dilemma (A)

Grupo Inca, a conglomerate that owned Peru’s leading textile business with a long history of working with alpaca fleece, was at a crossroads regarding the conservation and commercialization of black alpaca fiber. Historically, black alpacas were as common as their lighter-colored counterparts, but market preferences drove them to near extinction…

Social Innovation Business Ethics Sustainability
2024 EFMD Case Writing Competition Award – Responsible Business Category; The Case Centre Awards and Competitions Winner 2025 – Outstanding Compact Case
By Vanina Farber, Carolina Duran Silva, Baris Silahcioglu, Hugo ten Zijthoff and Shih-Han Huang
Case reference: IMD-7-2609, © 2024
Not so black and white: Grupo Inca’s black alpaca dilemma (A)
By Vanina Farber Carolina Duran Silva Baris Silahcioglu Hugo ten Zijthoff and Shih-Han Huang
Case reference: IMD-7-2609 ©2024
Summary
Grupo Inca, a conglomerate that owned Peru’s leading textile business with a long history of working with alpaca fleece, was at a crossroads regarding the conservation and commercialization of black alpaca fiber. Historically, black alpacas were as common as their lighter-colored counterparts, but market preferences drove them to near extinction…
2024 EFMD Case Writing Competition Award – Responsible Business Category; The Case Centre Awards and Competitions Winner 2025 – Outstanding Compact Case
Reference IMD-7-2609
Copyright ©2024
Copyright owner IMD Copyright
Organization Grupo Inca
Industry Manufacturing, Textile
Available Languages English
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Case Study
Moon Creative Lab: Mitsui’s venture studio

This case follows the steps taken by Kaichi Yokoyama, Moon Creative Lab’s CEO, to establish the entity as a pioneering venture studio and entrepreneurial talent development entity within the Mitsui Group. As a corporate venture, the story began in 2018 when Kaichi embarked on a mission to reshape Mitsui’s deeply entrenched traditions and pursue …

Entrepreneurship Venture Capital
2024 EFMD Case Writing Competition Award – Continuous Improvement: The Journey to Excellence Category
By Benoit F. Leleux, Jim Pulcrano, Adam Hansson Tönning, Alexandra Loboda, Anette Papuga and Daisuke Shinohara
Case reference: IMD-7-2544, © 2024
Moon Creative Lab: Mitsui’s venture studio
By Benoit F. Leleux Jim Pulcrano Adam Hansson Tönning Alexandra Loboda Anette Papuga and Daisuke Shinohara
Case reference: IMD-7-2544 ©2024
Summary
This case follows the steps taken by Kaichi Yokoyama, Moon Creative Lab’s CEO, to establish the entity as a pioneering venture studio and entrepreneurial talent development entity within the Mitsui Group. As a corporate venture, the story began in 2018 when Kaichi embarked on a mission to reshape Mitsui’s deeply entrenched traditions and pursue …
2024 EFMD Case Writing Competition Award – Continuous Improvement: The Journey to Excellence Category
Reference IMD-7-2544
Copyright ©2024
Copyright owner IMD Copyright
Organization Moon Creative Lab, Mitsui Group
Industry Finance and Insurance, Venture Capital
Available Languages English
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Case Study
AMAG: Creating its own future in a disrupted automotive industry

AMAG is Switzerland’s premier automotive retail and service company, holding exclusive rights to import Volkswagen Group car brands such as Audi, Volkswagen, Skoda, Cupra and Seat. In 2022 AMAG had 7,300 employees and a revenue of CHF 4.4 billion. The electrification of the automotive industry and the introduction of the agency model by the Volk…

Strategy Business Transformation
The Case Centre Awards and Competitions Winner 2025 – Outstanding Case Writer; 2024 John Molson MBA International Case Writing Competition – 2nd prize
By Stefan Michel, Daniel Gerber, Vikas Munjal, David Rivière, Stephan Thalmann and Esther Lind
Case reference: IMD-7-2498, © 2023
AMAG: Creating its own future in a disrupted automotive industry
By Stefan Michel Daniel Gerber Vikas Munjal David Rivière Stephan Thalmann and Esther Lind
Case reference: IMD-7-2498 ©2023
Summary
AMAG is Switzerland’s premier automotive retail and service company, holding exclusive rights to import Volkswagen Group car brands such as Audi, Volkswagen, Skoda, Cupra and Seat. In 2022 AMAG had 7,300 employees and a revenue of CHF 4.4 billion. The electrification of the automotive industry and the introduction of the agency model by the Volk…
The Case Centre Awards and Competitions Winner 2025 – Outstanding Case Writer; 2024 John Molson MBA International Case Writing Competition – 2nd prize
Reference IMD-7-2498
Copyright ©2023
Copyright owner IMD Copyright
Organization AMAG Group
Industry Automotive
Available Languages English
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Case Study
Nespresso: Strategy reset for growth: The youth market

Nespresso, the global leading brand in portioned coffee, is facing an existential threat. The company’s current market base, which consists primarily of aging consumers, is likely to decline in the medium to long term. To compensate for the certain shortfall, the company needs to attract young coffee drinkers among Millennials and Generation Z, …

Marketing Strategy Sustainability
The Case Centre Awards and Competitions Winner 2025 – Overall Award
By Kamran Kashani and Goutam Challagalla
Case reference: IMD-7-2479, © 2023
Nespresso: Strategy reset for growth: The youth market
By Kamran Kashani and Goutam Challagalla
Case reference: IMD-7-2479 ©2023
Summary
Nespresso, the global leading brand in portioned coffee, is facing an existential threat. The company’s current market base, which consists primarily of aging consumers, is likely to decline in the medium to long term. To compensate for the certain shortfall, the company needs to attract young coffee drinkers among Millennials and Generation Z, …
The Case Centre Awards and Competitions Winner 2025 – Overall Award
Reference IMD-7-2479
Copyright ©2023
Copyright owner IMD Copyright
Organization Nespresso
Industry Consumer Goods, Coffee
Available Languages English
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Academic publications
More academic publications
Article
Optimizing omnichannel assortments and inventory provisions under the multichannel attraction model

Assortment optimization presents a complex challenge for retailers, as it depends on numerous decision factors. Changes in assortment can result in demand redistribution with multi-layered consequences. This complexity is even more pronounced for omnichannel retailers, which have to manage assortments across multiple sales channels. Choice model…

General Management
By Andrey Vasilyev, Sebastian Maier and Ralf W. Seifert
in European Journal of Operational Research
August 2025, vol. 324, no. 3, pp. 799-813, https://doi.org/10.1016/j.ejor.2025.01.035
Optimizing omnichannel assortments and inventory provisions under the multichannel attraction model
By Andrey Vasilyev Sebastian Maier and Ralf W. Seifert
in European Journal of Operational Research August 2025, vol. 324, no. 3, pp. 799-813, https://doi.org/10.1016/j.ejor.2025.01.035
Summary
Assortment optimization presents a complex challenge for retailers, as it depends on numerous decision factors. Changes in assortment can result in demand redistribution with multi-layered consequences. This complexity is even more pronounced for omnichannel retailers, which have to manage assortments across multiple sales channels. Choice model…
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Article
Entrepreneurship as an academic field: Taking stock and new directions

Entrepreneurship has emerged as a vibrant and dynamic field of academic inquiry, capturing the attention of scholars in management and other social science and engineering disciplines. Its significance extends beyond academia to policymakers and practitioners, who recognize entrepreneurship’s crucial role in economic development, innovation and …

Entrepreneurship
By Sophie Bacq, Maribel Guerrero, Donald Siegel and Jonathan Pinto
in International Journal of Management Reviews
18 July 2025, ePub before print, https://doi.org/10.1111/ijmr.70001
Entrepreneurship as an academic field: Taking stock and new directions
By Sophie Bacq Maribel Guerrero Donald Siegel and Jonathan Pinto
in International Journal of Management Reviews 18 July 2025, ePub before print, https://doi.org/10.1111/ijmr.70001
Summary
Entrepreneurship has emerged as a vibrant and dynamic field of academic inquiry, capturing the attention of scholars in management and other social science and engineering disciplines. Its significance extends beyond academia to policymakers and practitioners, who recognize entrepreneurship’s crucial role in economic development, innovation and …
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Article
China’s rise as global scientific powerhouse: A trajectory of international collaboration and specialization in high-impact research

The recent and rapid ascent of China into today’s scientific powerhouse is increasingly debated in circles of economic politics and policy making. Yet, we still know relatively little how such rise has materialized in terms of Chinese scientists’ openness to international collaborations and relative focus on high-impact research, particularly in…

China
By Niccolò Pisani, Hanjo D. Boekhout, Eelke M. Heemskerk and Frank W. Takes
in Research Policy
18 July 2025, ePub before print, 105288, https://doi.org/10.1016/j.respol.2025.105288
China’s rise as global scientific powerhouse: A trajectory of international collaboration and specialization in high-impact research
By Niccolò Pisani Hanjo D. Boekhout Eelke M. Heemskerk and Frank W. Takes
in Research Policy 18 July 2025, ePub before print, 105288, https://doi.org/10.1016/j.respol.2025.105288
Summary
The recent and rapid ascent of China into today’s scientific powerhouse is increasingly debated in circles of economic politics and policy making. Yet, we still know relatively little how such rise has materialized in terms of Chinese scientists’ openness to international collaborations and relative focus on high-impact research, particularly in…
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Article
The dark side of doing good: A guiding framework for advancing research on the negative outcomes of social entrepreneurship

Existing research on social entrepreneurship has tended to focus on its favorable outcomes and positive societal impacts. While we acknowledge and commend this optimistic perspective, we contend that the lack of robust and systematic attention given to the negative outcomes and effects of social entrepreneurship restricts our understanding of th…

Social Innovation Entrepreneurship
By Sophie Bacq, Frank Janssen, Anne Sophie Sabbatucci and Amélie Wuillaume
in Small Business Economics
8 July 2025, ePub before print, https://doi.org/10.1007/s11187-025-01094-3
The dark side of doing good: A guiding framework for advancing research on the negative outcomes of social entrepreneurship
By Sophie Bacq Frank Janssen Anne Sophie Sabbatucci and Amélie Wuillaume
in Small Business Economics 8 July 2025, ePub before print, https://doi.org/10.1007/s11187-025-01094-3
Summary
Existing research on social entrepreneurship has tended to focus on its favorable outcomes and positive societal impacts. While we acknowledge and commend this optimistic perspective, we contend that the lack of robust and systematic attention given to the negative outcomes and effects of social entrepreneurship restricts our understanding of th…
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Article
Female entrepreneurs’ thirst for knowledge and the dark side of customer learning actions

This study investigates whether male and female entrepreneurs exhibit systematic differences in the customer learning actions they pursue, and how those actions convert to venture performance. Drawing from a dyadic sample of founders and startup advisors in the high-technology context, we explore the effects of two alternative customer learning …

Entrepreneurship Customer Centricity
By Matthew R. Marvel, Marcus T. Wolfe, Emily Neubert, Donald F. Kuratko and Sophie Bacq
in Entrepreneurship Theory and Practice
July 2025, vol. 49, no. 4, pp. 1129-1161, https://doi.org/10.1177/10422587241311119
Female entrepreneurs’ thirst for knowledge and the dark side of customer learning actions
By Matthew R. Marvel Marcus T. Wolfe Emily Neubert Donald F. Kuratko and Sophie Bacq
in Entrepreneurship Theory and Practice July 2025, vol. 49, no. 4, pp. 1129-1161, https://doi.org/10.1177/10422587241311119
Summary
This study investigates whether male and female entrepreneurs exhibit systematic differences in the customer learning actions they pursue, and how those actions convert to venture performance. Drawing from a dyadic sample of founders and startup advisors in the high-technology context, we explore the effects of two alternative customer learning …
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Article
Predicting returns of listed private equity

We examine the predictive power of the net asset value (NAV)/price ratio for the LPX50 index, a key benchmark in the field of listed private equity, using monthly data from 2002 to 2024. A risk factor model reveals the index’s significant exposure to small-cap and value stocks. Autocorrelation tests indicate market inefficiencies and suggest pot…

Finance
By Arthur Enders, Michel Degosciu, Karl Schmedders and Maximilian Ulrich Werner
in Journal of Portfolio Management
June 2025, vol. 51, no. 8, https://doi.org/10.3905/jpm.2025.1.736
Predicting returns of listed private equity
By Arthur Enders Michel Degosciu Karl Schmedders and Maximilian Ulrich Werner
in Journal of Portfolio Management June 2025, vol. 51, no. 8, https://doi.org/10.3905/jpm.2025.1.736
Summary
We examine the predictive power of the net asset value (NAV)/price ratio for the LPX50 index, a key benchmark in the field of listed private equity, using monthly data from 2002 to 2024. A risk factor model reveals the index’s significant exposure to small-cap and value stocks. Autocorrelation tests indicate market inefficiencies and suggest pot…
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Case studies
More case studies
Case Study
YCH Group: How to remain an innovative family business across generations

YCH Group, a pioneering family-owned logistics company in Asia evolved from a small transport business into a regional leader in supply chain solutions focused on e-commerce, the Internet of Things (IoT) and robotics. This remarkable transformation was thanks to executive chairman Dr Robert Yap, a visionary who was fond of disruption and who rem…

Family Business Innovation
By Marleen Dieleman and Sophia Xuefei Qiu
Case reference: IMD-2659, © 2025
YCH Group: How to remain an innovative family business across generations
By Marleen Dieleman and Sophia Xuefei Qiu
Case reference: IMD-2659 ©2025
Summary
YCH Group, a pioneering family-owned logistics company in Asia evolved from a small transport business into a regional leader in supply chain solutions focused on e-commerce, the Internet of Things (IoT) and robotics. This remarkable transformation was thanks to executive chairman Dr Robert Yap, a visionary who was fond of disruption and who rem…
Reference IMD-2659
Copyright ©2025
Copyright owner IMD Copyright
Organization YCH Group
Industry Logistics and Supply Chain
Available Languages English
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Case Study
Absa’s Cybersecurity Academy: Combining digital transformation with doing good

Absa faced a critical rise in cyberattacks, and with the cybersecurity talent gap widening, the company urgently needed a long-term solution. To address this, former CISO Sandro Bucchianeri launched the Cybersecurity Academy in 2019, an initiative to reskill employees. It eventually partnered with the Maharishi Invincibility Institute MII and th…

Diversity and Equity and Inclusion Cybersecurity Digital
By Öykü Işık, Valerie Keller-Birrer, Poornima Urs, Barbara Vettorel and Amaru Amiya
Case reference: IMD-7-2642, © 2025
Absa’s Cybersecurity Academy: Combining digital transformation with doing good
By Öykü Işık Valerie Keller-Birrer Poornima Urs Barbara Vettorel and Amaru Amiya
Case reference: IMD-7-2642 ©2025
Summary
Absa faced a critical rise in cyberattacks, and with the cybersecurity talent gap widening, the company urgently needed a long-term solution. To address this, former CISO Sandro Bucchianeri launched the Cybersecurity Academy in 2019, an initiative to reskill employees. It eventually partnered with the Maharishi Invincibility Institute MII and th…
Reference IMD-7-2642
Copyright ©2025
Copyright owner IMD Copyright
Organization Absa Group
Industry Finance and Insurance, Financial Services
Available Languages English
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Case Study
Has Nike lost its stride?

Set in 2024, the case describes the trajectory of Nike’s success and how it had recently lost its way. The company was experiencing its worst slump in more than 10 years. Since 2020, CEO Donahoe oversaw a significant shift away from wholesale, with a focus on direct channels and a suite of apps. However, direct-to-consumer (DTC) sales failed to …

Marketing Digital Strategy
By Ivy Buche and Goutam Challagalla
Case reference: IMD-7-2598, © 2025
Has Nike lost its stride?
By Ivy Buche and Goutam Challagalla
Case reference: IMD-7-2598 ©2025
Summary
Set in 2024, the case describes the trajectory of Nike’s success and how it had recently lost its way. The company was experiencing its worst slump in more than 10 years. Since 2020, CEO Donahoe oversaw a significant shift away from wholesale, with a focus on direct channels and a suite of apps. However, direct-to-consumer (DTC) sales failed to …
Reference IMD-7-2598
Copyright ©2025
Copyright owner IMD Copyright
Organization Nike
Industry Consumer Goods, Footwear
Available Languages English
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Case Study
UrbanLuxe: Supply chain and M&A

This brief case exercise presents an increasingly common business scenario: An established player acquires a small, agile start-up to re-energize its value proposition. In this case, established global beauty giant UrbanLuxe acquires beauty start-up KYX. UrbanLuxe represents an old-school company selling a classic portfolio mainly via traditiona…

Supply Chain Mergers and Acquisitions Operations Strategy
By Ralf W. Seifert and Richard Markoff
Case reference: IMD-2654, © 2024
UrbanLuxe: Supply chain and M&A
By Ralf W. Seifert and Richard Markoff
Case reference: IMD-2654 ©2024
Summary
This brief case exercise presents an increasingly common business scenario: An established player acquires a small, agile start-up to re-energize its value proposition. In this case, established global beauty giant UrbanLuxe acquires beauty start-up KYX. UrbanLuxe represents an old-school company selling a classic portfolio mainly via traditiona…
Reference IMD-2654
Copyright ©2024
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study
Governance at Theranos (B): The aftermath

This is a riveting case about poor board governance at Theranos that fostered a culture of deception and led to the company’s collapse and the criminal conviction of its celebrated founder, Elizabeth Holmes. Case B explains Theranos’s eventual collapse and highlights how the board contributed to a culture of deception within the company.

Board Business Ethics Leadership
By Anand Narasimhan and Shruti Bajpai
Case reference: IMD-2668, © 2025
Governance at Theranos (B): The aftermath
By Anand Narasimhan and Shruti Bajpai
Case reference: IMD-2668 ©2025
Summary
This is a riveting case about poor board governance at Theranos that fostered a culture of deception and led to the company’s collapse and the criminal conviction of its celebrated founder, Elizabeth Holmes. Case B explains Theranos’s eventual collapse and highlights how the board contributed to a culture of deception within the company.
Reference IMD-2668
Copyright ©2025
Copyright owner IMD Copyright
Organization Theranos
Industry Manufacturing, Biotechnology
Available Languages English
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Case Study
Candles Killer: Lighting up the world at the bottom of the pyramid

Shenzhen Power-Solution (SPS), founded in 2009 in China as an entrepreneurial venture, disrupted traditional lighting markets in African villages with its flagship product, Candles Killer. This solar lamp, priced under $5, replaces hazardous kerosene lamps and has an optimized design (9 components, water-bottle stands). The candles killer solar …

Sustainability Customer Centricity Innovation Strategy
By Winter Nie and Yunfei Feng
Case reference: IMD-2661, © 2025
Candles Killer: Lighting up the world at the bottom of the pyramid
By Winter Nie and Yunfei Feng
Case reference: IMD-2661 ©2025
Summary
Shenzhen Power-Solution (SPS), founded in 2009 in China as an entrepreneurial venture, disrupted traditional lighting markets in African villages with its flagship product, Candles Killer. This solar lamp, priced under $5, replaces hazardous kerosene lamps and has an optimized design (9 components, water-bottle stands). The candles killer solar …
Reference IMD-2661
Copyright ©2025
Copyright owner IMD Copyright
Organization Shenzhen Power-Solution
Industry Energy;Utilities, Electricity Supply;Consumer Goods, Consumer Electronics
Available Languages English
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Knowledge Hub – I by IMD
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Article
Exponential Leadership – Guiding Through The Chaos

Exponential Leadership calls for a new blueprint that blends vision, design and human connection—equipping leaders with the skills to thrive in a fast-changing world.

Leadership
By Shelley Zalis
in I by IMD
Exponential Leadership – Guiding Through The Chaos
By Shelley Zalis
in I by IMD
Summary
Exponential Leadership calls for a new blueprint that blends vision, design and human connection—equipping leaders with the skills to thrive in a fast-changing world.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Debunking Five Common Myths About Sustainability

Much has been said about corporate sustainability – and much of it is wrong. It’s time to retire common misconceptions and consider it a strategic lever for value creation, resilience, and competitiveness.

Sustainability
By Julia Binder
in I by IMD
Debunking Five Common Myths About Sustainability
By Julia Binder
in I by IMD
Summary
Much has been said about corporate sustainability – and much of it is wrong. It’s time to retire common misconceptions and consider it a strategic lever for value creation, resilience, and competitiveness.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Facing a boycott – Will it hurt in the long run?

In the age of Culture Wars, companies can easily trigger backlashes from customers in response to their actions or the behavior of their leaders.

Culture Leadership
By Aharon Cohen-Mohliver
in I by IMD
Facing a boycott – Will it hurt in the long run?
By Aharon Cohen-Mohliver
in I by IMD
Summary
In the age of Culture Wars, companies can easily trigger backlashes from customers in response to their actions or the behavior of their leaders.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
AI maturity in manufacturing: lessons from the most successful firms – IMD business school for management and leadership courses

Learn how leading manufacturers are using AI to boost innovation, performance, and competitive advantage.

Technology Management
By Tomoko Yokoi and Michael R. Wade
in I by IMD
AI maturity in manufacturing: lessons from the most successful firms – IMD business school for management and leadership courses
By Tomoko Yokoi and Michael R. Wade
in I by IMD
Summary
Learn how leading manufacturers are using AI to boost innovation, performance, and competitive advantage.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
America's Audacious AI Export Move

America’s audacious AI export move could reshape global dependencies. World leaders should tread carefully as Washington builds strategic AI dominance.

Politics
By Simon J. Evenett, Johannes Fritz and Michael R. Wade
in I by IMD
America's Audacious AI Export Move
By Simon J. Evenett Johannes Fritz and Michael R. Wade
in I by IMD
Summary
America’s audacious AI export move could reshape global dependencies. World leaders should tread carefully as Washington builds strategic AI dominance.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
AI Maturity In The Automotive Industry – Lessons

AI Maturity In The Automotive Industry is critical for staying competitive; IMD’s index reveals the strategies leading firms use to drive transformation.

By Tomoko Yokoi and Michael R. Wade
in I by IMD
AI Maturity In The Automotive Industry – Lessons
By Tomoko Yokoi and Michael R. Wade
in I by IMD
Summary
AI Maturity In The Automotive Industry is critical for staying competitive; IMD’s index reveals the strategies leading firms use to drive transformation.
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Insights for practitioners
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Article
Exponential Leadership – Guiding Through The Chaos

Exponential Leadership calls for a new blueprint that blends vision, design and human connection—equipping leaders with the skills to thrive in a fast-changing world.

Leadership
By Shelley Zalis
in I by IMD
Exponential Leadership – Guiding Through The Chaos
By Shelley Zalis
in I by IMD
Summary
Exponential Leadership calls for a new blueprint that blends vision, design and human connection—equipping leaders with the skills to thrive in a fast-changing world.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Debunking Five Common Myths About Sustainability

Much has been said about corporate sustainability – and much of it is wrong. It’s time to retire common misconceptions and consider it a strategic lever for value creation, resilience, and competitiveness.

Sustainability
By Julia Binder
in I by IMD
Debunking Five Common Myths About Sustainability
By Julia Binder
in I by IMD
Summary
Much has been said about corporate sustainability – and much of it is wrong. It’s time to retire common misconceptions and consider it a strategic lever for value creation, resilience, and competitiveness.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Facing a boycott – Will it hurt in the long run?

In the age of Culture Wars, companies can easily trigger backlashes from customers in response to their actions or the behavior of their leaders.

Culture Leadership
By Aharon Cohen-Mohliver
in I by IMD
Facing a boycott – Will it hurt in the long run?
By Aharon Cohen-Mohliver
in I by IMD
Summary
In the age of Culture Wars, companies can easily trigger backlashes from customers in response to their actions or the behavior of their leaders.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
AI maturity in manufacturing: lessons from the most successful firms – IMD business school for management and leadership courses

Learn how leading manufacturers are using AI to boost innovation, performance, and competitive advantage.

Technology Management
By Tomoko Yokoi and Michael R. Wade
in I by IMD
AI maturity in manufacturing: lessons from the most successful firms – IMD business school for management and leadership courses
By Tomoko Yokoi and Michael R. Wade
in I by IMD
Summary
Learn how leading manufacturers are using AI to boost innovation, performance, and competitive advantage.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
America's Audacious AI Export Move

America’s audacious AI export move could reshape global dependencies. World leaders should tread carefully as Washington builds strategic AI dominance.

Politics
By Simon J. Evenett, Johannes Fritz and Michael R. Wade
in I by IMD
America's Audacious AI Export Move
By Simon J. Evenett Johannes Fritz and Michael R. Wade
in I by IMD
Summary
America’s audacious AI export move could reshape global dependencies. World leaders should tread carefully as Washington builds strategic AI dominance.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
AI Maturity In The Automotive Industry – Lessons

AI Maturity In The Automotive Industry is critical for staying competitive; IMD’s index reveals the strategies leading firms use to drive transformation.

By Tomoko Yokoi and Michael R. Wade
in I by IMD
AI Maturity In The Automotive Industry – Lessons
By Tomoko Yokoi and Michael R. Wade
in I by IMD
Summary
AI Maturity In The Automotive Industry is critical for staying competitive; IMD’s index reveals the strategies leading firms use to drive transformation.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Book
The AI-centered enterprise

The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tact…

Artificial Intelligence Innovation
By Natarajan Balasubramanian, Ram Bala and Amit M. Joshi
© 2025
The AI-centered enterprise
By Natarajan Balasubramanian Ram Bala and Amit M. Joshi
©2025
Summary
The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tact…
Copyright ©2025
Copyright owner External Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Book
The state of globalisation

The State of Globalisation brings together leading economists to examine how technology, policy, and geopolitics are simultaneously reshaping the global economy in unprecedented ways. Far from marking a simple retreat, today’s divergent forces are transforming cross-border trade, investment, and supply chains, generating both new risks of fragme…

Geopolitics Global Business Economics
Edited by Richard Baldwin and Michele Ruta
Published by CEPR Press, © 2025
The state of globalisation
By Richard Baldwin and Michele Ruta
Published by CEPR Press ©2025
Summary
The State of Globalisation brings together leading economists to examine how technology, policy, and geopolitics are simultaneously reshaping the global economy in unprecedented ways. Far from marking a simple retreat, today’s divergent forces are transforming cross-border trade, investment, and supply chains, generating both new risks of fragme…
Copyright ©2025
Copyright owner External Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Book
I by IMD’s Best Practice in Leadership

From self-awareness to team excellence – master the essential skills that separate great leaders from the rest. Today’s leaders face unprecedented challenges: navigating ethical gray zones, building trust across generations, and making critical decisions under intense pressure. This collection brings together breakthrough insights from world-cla…

Leadership
By Stefan Michel
© 2025
I by IMD’s Best Practice in Leadership
By Stefan Michel
©2025
Summary
From self-awareness to team excellence – master the essential skills that separate great leaders from the rest. Today’s leaders face unprecedented challenges: navigating ethical gray zones, building trust across generations, and making critical decisions under intense pressure. This collection brings together breakthrough insights from world-cla…
Copyright ©2025
Copyright owner External Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Book
IMD World Competitiveness Yearbook: 2025

The IMD World Competitiveness Ranking (WCR) is a renowned tool for assessing the competitiveness of economies worldwide. This year, IMD’s World Competitiveness Center (WCC) has expanded its scope to include Kenya, Namibia, and Oman. This year’s ranking highlights that government efficiency is key to fighting social divides and keeping economies …

Competitiveness Economics Data Analytics
By Arturo Bris, José Caballero, Fabian Grimm, William Milner, Chinar Sharma and Alice Tozer
Published by International Institute for Management Development, © 2025
IMD World Competitiveness Yearbook: 2025
By Arturo Bris José Caballero Fabian Grimm William Milner Chinar Sharma and Alice Tozer
Published by International Institute for Management Development ©2025
Summary
The IMD World Competitiveness Ranking (WCR) is a renowned tool for assessing the competitiveness of economies worldwide. This year, IMD’s World Competitiveness Center (WCC) has expanded its scope to include Kenya, Namibia, and Oman. This year’s ranking highlights that government efficiency is key to fighting social divides and keeping economies …
Copyright ©2025
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Book
Twin transformation: A gripping tale of how AI and sustainability converge, and the race to get it right

Have you ever wondered why AI and sustainability seem so promising, yet so often fail to take off inside traditional companies? Or why, despite their potential synergy, AI and sustainability are so rarely pursued together? Too often, companies treat AI and sustainability as separate tracks, believing it’s simpler to manage change that way. But t…

Artificial Intelligence Sustainability Competitiveness Innovation Change Management
By Michael R. Wade and Konstantinos Trantopoulos
Published by Independently published, © 2025
Twin transformation: A gripping tale of how AI and sustainability converge, and the race to get it right
By Michael R. Wade and Konstantinos Trantopoulos
Published by Independently published ©2025
Summary
Have you ever wondered why AI and sustainability seem so promising, yet so often fail to take off inside traditional companies? Or why, despite their potential synergy, AI and sustainability are so rarely pursued together? Too often, companies treat AI and sustainability as separate tracks, believing it’s simpler to manage change that way. But t…
Copyright ©2025
Copyright owner External Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Book
Necessity entrepreneurship: Getting beyond the binary: Volume 92

Necessity entrepreneurship is broadly understood as the identifying and seizing of business opportunities to address basic needs such as food and shelter. This volume proposes new ways of seeing, theorizing, and researching necessity entrepreneurship. Scholars from across the management field expand our collective understanding, presenting neces…

Entrepreneurship Organizational Design Value Creation
Edited by Sophie Bacq, Katrin M. Smolka, Angelique Slade Shantz and Pursey Heugens
Published by Emerald Group Publishing Limited, © 2025
Necessity entrepreneurship: Getting beyond the binary: Volume 92
By Sophie Bacq Katrin M. Smolka Angelique Slade Shantz and Pursey Heugens
Published by Emerald Group Publishing Limited ©2025
Summary
Necessity entrepreneurship is broadly understood as the identifying and seizing of business opportunities to address basic needs such as food and shelter. This volume proposes new ways of seeing, theorizing, and researching necessity entrepreneurship. Scholars from across the management field expand our collective understanding, presenting neces…
Copyright ©2025
Copyright owner External Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications