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    Heineken success - IMD Business School
    Case of the month

    Future-proofing HEINEKEN: A strategy for success in uncertain and volatile times

    In 2022, HEINEKEN CEO, Dolf van den Brink, steered the company through a rapidly changing world. With positive results, the EverGreen strategy showed promise. However, rising costs and global inflation presented significant challenges. How did HEINEKEN continue to thrive amidst these shifts? Discover more about the strategic initiatives designed to secure HEINEKEN’s path to sustainable success.

    Niccolò Pisani and Inès Augier
    April 2025
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    Rituals Cosmetics: Building the world’s leading well-being brand in Asia
    By Dominique Turpin and Sandeep Puri
    Case reference: IMD-7-2411 ©2023
    Summary
    Rituals, founded in the Netherlands in 2000 by Raymond Cloosterman, has had double digit growth over the last 15 years. It had taken the European b…
    Best-selling Case Study
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    Reference IMD-7-2411
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization Rituals Cosmetics
    Industry Consumer Goods, Cosmetics and Perfumes
    Available Languages English
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    Research Information & Knowledge Hub for additional information on IMD publications

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    Apple’s supply chain transformation
    By Carlos Cordon and Nick Georgiev
    Case reference: IMD-7-2451 ©2023
    Summary
    In 2022, Apple lost US$1.5 billion in Black Friday sales due to iPhone supply constraints. One in three retail stores across the US and Europe expe…
    Best-selling Case Study
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    Reference IMD-7-2451
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization Apple
    Industry Consumer Goods, Consumer Electronics
    Available Languages English
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    Future-proofing HEINEKEN: The EverGreen strategy
    By Niccolò Pisani and Inès Augier
    Case reference: IMD-7-2423 ©2023
    Summary
    Dolf van den Brink, CEO of HEINEKEN, left the company’s global headquarters in Amsterdam for a company retreat. Over the next three days, the entir…
    The Case Centre Awards and Competitions 2025 – Strategy and General Management Category; 2023 EFMD Case Writing Competition Award – Continuous Improvement: The Journey to Excellence Category
    Best-selling Case Study
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    Reference IMD-7-2423
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization HEINEKEN
    Industry Consumer Goods, Beer
    Available Languages English
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    Research Information & Knowledge Hub for additional information on IMD publications

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    Case reference: IMD-2665 ©2025
    Summary
    In 2024, the management of Aluminium Cyclo Enterprises (ACE), was concerned that the European Union (EU) export rules for ferrous and non-ferrous s…
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    Reference IMD-2665
    Copyright ©2025
    Copyright owner IMD Copyright
    Industry Manufacturing, Metal Products
    Available Languages English
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    Case reference: IMD-2656 ©2025
    Summary
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    Reference IMD-2656
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization Handtmann Group
    Industry Construction and Engineering, Industrial Engineering;Manufacturing, Machinery
    Available Languages English
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    Research Information & Knowledge Hub for additional information on IMD publications

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    Co-CEOs at Handtmann: Can the family business be led in tandem? (A)

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    Case reference: IMD-2655, © 2025
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    Case reference: IMD-2666 ©2025
    Summary
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    Reference IMD-2666
    Copyright ©2025
    Copyright owner IMD Copyright
    Industry Healthcare, Medical Device;Healthcare, Pharmaceuticals
    Available Languages English
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    By Vanina Farber Carolina Duran Silva Baris Silahcioglu Hugo ten Zijthoff and Shih-Han Huang
    Case reference: IMD-7-2610 ©2024
    Summary
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    2024 EFMD Case Writing Competition Award – Responsible Business Category
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    Reference IMD-7-2610
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Grupo Inca
    Industry Manufacturing, Textile
    Available Languages English
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    2024 EFMD Case Writing Competition Award – Responsible Business Category; The Case Centre Awards and Competitions Winner 2025 – Outstanding Compact Case
    By Vanina Farber, Carolina Duran Silva, Baris Silahcioglu, Hugo ten Zijthoff and Shih-Han Huang
    Case reference: IMD-7-2609, © 2024
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    Not so black and white: Grupo Inca’s black alpaca dilemma (A)
    By Vanina Farber Carolina Duran Silva Baris Silahcioglu Hugo ten Zijthoff and Shih-Han Huang
    Case reference: IMD-7-2609 ©2024
    Summary
    Grupo Inca, a conglomerate that owned Peru’s leading textile business with a long history of working with alpaca fleece, was at a crossroads regard…
    2024 EFMD Case Writing Competition Award – Responsible Business Category; The Case Centre Awards and Competitions Winner 2025 – Outstanding Compact Case
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    Reference IMD-7-2609
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Grupo Inca
    Industry Manufacturing, Textile
    Available Languages English
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    Research Information & Knowledge Hub for additional information on IMD publications

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    Social Innovation Business Ethics Sustainability
    2024 EFMD Case Writing Competition Award – Responsible Business Category
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    Reference IMD-7-2544
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Moon Creative Lab, Mitsui Group
    Industry Finance and Insurance, Venture Capital
    Available Languages English
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    Research Information & Knowledge Hub for additional information on IMD publications

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