Case of the month

Retaining entrepreneurial spirit during hypergrowth

Swiss sportswear brand On grew rapidly from a small start-up to a publicly traded company. How did it retain its highly entrepreneurial mindset?

3 December 2024
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  • Nespresso: Strategy reset for growth: The youth market
    By Kamran Kashani and Goutam Challagalla
    Case reference: IMD-7-2479 ©2023
    Summary
    Nespresso, the global leading brand in portioned coffee, is facing an existential threat. The company’s current market base, which consists primari…
    Best-selling Case Study
    Reference IMD-7-2479
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization Nespresso
    Industry Consumer Goods, Coffee
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Nine Realms: Independent vs. corporate venture capital
    By Salvatore Cantale Janet Shaner Matthew Simmons and Sune Stilling
    Case reference: IMD-7-2407 ©2023
    Summary
    This case is designed to discuss the tradeoffs between independent venture capital (IVC) and corporate venture capital (CVC). Students also have th…
    Best-selling Case Study
    Reference IMD-7-2407
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization Nine Realms
    Industry Finance and Insurance, Venture Capital;Logistics and Supply Chain
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Tackling scope 3 emissions through partnerships
    By Amanda Williams Knut Bjarne Haanaes and David Bach
    Case reference: IMD-7-2422 ©2023
    Summary
    Companies are now aiming to decarbonize their supply chains by tackling scope 3 emissions (indirect emissions along the value chain). Scope 3 emiss…
    Best-selling Case Study
    Reference IMD-7-2422
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization World Business Council for Sustainable Development
    Industry Philanthropy, Non-profit Organizations Management
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Entrepreneurship through acquisition: Vanessa Monestel’s search fund
    By Benoit F. Leleux Joseph Kovacs Kristel Rouiller Sebastien Braun and Thierry Meouchi
    Case reference: IMD-7-2514 ©2024
    Summary
    GENEVA (SWITZERLAND), OCTOBER 2023. Vanessa Monestel was ecstatic. a day earlier, she had just signed the letter of intent (LOI) to acquire an Amst…
    Reference IMD-7-2514
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Novastone Capital Advisors
    Industry Finance and Insurance, Private Equity
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Entrepreneurship through acquisition: Sébastien Perroud and the IAR Group
    By Benoit F. Leleux Dominik Hanslin Iuliia Mordacheva Matthias Rey and Frank Schuster
    Case reference: IMD-7-2515 ©2024
    Summary
    GENEVA (SWITZERLAND), AUGUST 2021. There was a lot at stake for Sébastien. This was the culmination of his 18-month NCA supported search journey to…
    Reference IMD-7-2515
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization IAR Group
    Industry Finance and Insurance, Private Equity
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Rede Mulher Empreendedora: Navigating mission integrity and financial sustainability
    By Vanina Farber María Helena Jaén Jose Mello Lilian de Miranda Patricia Araripe Peter Munk Laursen and Rabia Chishti
    Case reference: IMD-7-2613 ©2024
    Summary
    The case focuses on Rede Mulher Empreendedora (RME), Brazil’s largest support platform for female entrepreneurship, and its founder, Ana Fontes. Fo…
    Reference IMD-7-2613
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Rede Mulher Empreendedora
    Industry Services
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    SIBIUS: Battling cognitive disorders
    By Benoit F. Leleux Giorgia Riba Renee Pazdan Manu K. Mathew and Arvind Hurboseea
    Case reference: IMD-7-2447 ©2023
    Summary
    Sept 2022. Corinne Avelines, SIBIUS’s CEO, had received the news that the results of the first large-scale test of the company’s first product had …
    2024 John Molson MBA International Case Writing Competition – 3rd Prize
    Reference IMD-7-2447
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization SIBIUS
    Industry Healthcare
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Valeur Absolue: Values-based entrepreneurship
    By Heather Cairns-Lee Benoit F. Leleux Anna Khrustaleva Connie Anyika Oksana Matyukha and Ramil Babayev
    Case reference: IMD-7-2504 ©2023
    Summary
    The case discusses the development of Valeur Absolue – the niche luxury perfume company – from its inception in 2012 through to 2022 and the leader…
    2024 John Molson MBA International Case Writing Competition – 4th Prize
    Reference IMD-7-2504
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization Valeur Absolue
    Industry Consumer Goods, Cosmetics and Perfumes
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    AMAG: Creating its own future in a disrupted automotive industry
    By Stefan Michel Daniel Gerber Vikas Munjal David Rivière Stephan Thalmann and Esther Lind
    Case reference: IMD-7-2498 ©2023
    Summary
    AMAG is Switzerland’s premier automotive retail and service company, holding exclusive rights to import Volkswagen Group car brands such as Audi, V…
    2024 John Molson MBA International Case Writing Competition – 2nd Prize
    Reference IMD-7-2498
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization AMAG Group
    Industry Automotive
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Case news
    Five IMD professors feature in The Case Centre’s Top 50 Bestselling Case Authors list

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