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    Finance for sustainability

    Sustainable finance at Triodos: An ESG decision

    This case invites students to conduct a simplified ESG analysis and portfolio decision from the perspective of an impact investor at Triodos Investment Management. Acting as research analyst candidates, they assess Yamaha, Tesla, and Philip Morris using Triodos’s ESG approach, weighing positive and negative impacts on people and the planet. Students decide whether to invest, invest with engagement, or exclude each company, testing their ability to integrate ESG criteria, balance controversy against innovation, and align financial judgment with Triodos’s mission. How should an impact investor decide?

    Vanina Farber and María Helena Jaén
    May 2026
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    Case reference: IMD-7-2609, ©2024
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    The AI paradox: Will generative AI enhance or destroy the business model of 99designs.com? (Cartoon case)
    By Stefan Michel
    Case reference: IMD-7-2505 ©2024
    Summary
    99designs.com is a global platform connecting freelance designers with potential clients. The case study examines the potential impact of generativ…
    Best-selling Case Study
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    Reference IMD-7-2505
    Copyright ©2024
    Copyright owner IMD Copyright
    Industry Manufacturing, Graphic Design
    Available Languages English
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    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
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    Nespresso: Strategy reset for growth: The youth market
    By Kamran Kashani and Goutam Challagalla
    Case reference: IMD-7-2479 ©2023
    Summary
    Nespresso, the global leading brand in portioned coffee, is facing an existential threat. The company’s current market base, which consists primari…
    The Case Centre Awards and Competitions Winner 2025 – Overall Award
    Best-selling Case Study
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    Reference IMD-7-2479
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization Nespresso
    Industry Consumer Goods, Coffee
    Available Languages English
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    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Marketing
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    Rituals Cosmetics: Building the world’s leading well-being brand in Asia
    By Dominique Turpin and Sandeep Puri
    Case reference: IMD-7-2411 ©2023
    Summary
    Rituals, founded in the Netherlands in 2000 by Raymond Cloosterman, has had double digit growth over the last 15 years. It had taken the European b…
    Best-selling Case Study
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    Reference IMD-7-2411
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization Rituals Cosmetics
    Industry Consumer Goods, Cosmetics and Perfumes
    Available Languages English
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    Research Information & Knowledge Hub for additional information on IMD publications

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    From complexity to clarity: How ABB transformed its operating model (A)
    By Heather Cairns-Lee Anand Narasimhan and Valerie Keller-Birrer
    Case reference: IMD-2682 ©2025
    Summary
    The case study explores the first phase of ABB’s 2018 to 2024 transformation journey as it tackled longstanding challenges: financial underperforma…
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    Reference IMD-2682
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization Asea Brown Boveri
    Industry Manufacturing, Electric and Electronic Equipment
    Available Languages English
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    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Business Transformation
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    Has Nike lost its stride?
    By Ivy Buche and Goutam Challagalla
    Case reference: IMD-7-2598 ©2025
    Summary
    Set in 2024, the case describes the trajectory of Nike’s success and how it had recently lost its way. The company was experiencing its worst slump…
    The Case Centre Awards and Competitions 2026 – Outstanding Case Writer Award; 2025 John Molson MBA International Case Writing Competition Award Winner
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    Reference IMD-7-2598
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization Nike
    Industry Consumer Goods, Footwear
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Marketing
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    UrbanLuxe: Supply chain and M&A
    By Ralf W. Seifert and Richard Markoff
    Case reference: IMD-2654 ©2024
    Summary
    This brief case exercise presents an increasingly common business scenario: An established player acquires a small, agile start-up to re-energize i…
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    Reference IMD-2654
    Copyright ©2024
    Copyright owner IMD Copyright
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Supply Chain
    Mergers and Acquisitions
    Operations
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    Has Nike lost its stride?
    By Ivy Buche and Goutam Challagalla
    Case reference: IMD-7-2598 ©2025
    Summary
    Set in 2024, the case describes the trajectory of Nike’s success and how it had recently lost its way. The company was experiencing its worst slump…
    The Case Centre Awards and Competitions 2026 – Outstanding Case Writer Award; 2025 John Molson MBA International Case Writing Competition Award Winner
    Read more
    Reference IMD-7-2598
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization Nike
    Industry Consumer Goods, Footwear
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Marketing
    Digital
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    Browse all topics
    Not so black and white: Grupo Inca’s black alpaca dilemma (B)
    By Vanina Farber Carolina Duran Silva Baris Silahcioglu Hugo ten Zijthoff and Shih-Han Huang
    Case reference: IMD-7-2610 ©2024
    Summary
    Picking up where Case A ends, Case B reveals that Grupo Inca decided to innovate internally and develop a new fabric from the rare black alpaca fib…
    2024 EFMD Case Writing Competition Award – Responsible Business Category
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    Reference IMD-7-2610
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Grupo Inca
    Industry Manufacturing, Textile
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
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    Not so black and white: Grupo Inca’s black alpaca dilemma (A)
    By Vanina Farber Carolina Duran Silva Baris Silahcioglu Hugo ten Zijthoff and Shih-Han Huang
    Case reference: IMD-7-2609 ©2024
    Summary
    Grupo Inca, a conglomerate that owned Peru’s leading textile business with a long history of working with alpaca fleece, was at a crossroads regard…
    2024 EFMD Case Writing Competition Award – Responsible Business Category; The Case Centre Awards and Competitions Winner 2025 – Outstanding Compact Case
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    Reference IMD-7-2609
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Grupo Inca
    Industry Manufacturing, Textile
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Social Innovation
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