There is no one-size-fits-all way to solving problems. Here’s how to tailor your approach

In 2014, French rail operator SNCF ordered some 300 new trains at a cost of €15 billion. When they were delivered a couple of years later, the company realized that they were too wide for many of the train stations across the country, and that these needed to be modified.
The source of the costly and embarrassing mistake was that the design relied on the measures of platforms that had been built recently. Many of France’s older platforms had been built when trains were a little narrower, and this fact had been overlooked.
Where would your focus be if you had to set solving a problem as complex as this?
As an executive, you are constantly solving complex problems, but have you ever defined what constitutes a successful solution? Success cannot be defined merely by whether or not the outcome was as expected because that outcome depends on many factors, quite a few of which are beyond your control.
Instead, success should be defined by whether or not you followed a good problem-solving process.
Problem-solving skills are high in demand in our increasingly complex world and CEOS look for them among their talent searching more and more.
Solving your problems intuitively can be disastrous but too much analysis can also end poorly, say Arnaud Chevallier, IMD Professor of Strategy who – along with Albert Enders, IMD Professor of Strategy and Innovation – will be leading an entire session on the topic: “Strategize your way out of complex problems” at OWP liVe in June.
Together, the professors will unveil a versatile and customizable three-step process that can be taken and applied to any problem you face in the workplace: frame, explore, decide.
- Frame answers the question: What is my problem?
Define the problem, synthesizing it into a single overarching key question. This is the ‘quest’.
- Explore answers the question: How may I solve my problem?
Identify potential answers to the quest; those are alternatives. Also identify what characteristics of a would-be solution are important to you.
- Decide answers the question: How should I solve my problem?
Identify which alternative you prefer on balance, by evaluating them all.
At the OWP session, you can learn how to “zero in on the problem, develop your creative thinking and consistently evaluate potential solutions, all the while keeping your potential stakeholders engaged. Do away with distractions and clutter to make sure your focus on the problem is optimal,” says Professor Enders.
“You need a flexible process you can use to allocate the time and brain power needed to the specific problem at hand,” adds Professor Chevallier.
Clarity, impact and speed are the name of the game: the clarity to build a shared understanding among the key stakeholders of what the problem is and, equally important, what it isn’t; the impact that comes about by focusing your limited resources on what truly matters to the group; and the speed to reach an optimal solution before your window of opportunity closes.
Research Information & Knowledge Hub for additional information on IMD publications

#post_excerptHannele Jakosuo-Jansson of Neste and Finnair shared key insights on board roles in CEO transitions and culture shifts with IMD’s High Performance Boards program.

An intelligent organizational sensory system detects, processes, and acts on change signals, giving your company a strong competitive edge.

Three Ways to Deal with Your Boss when they act against civility, empathy, and ethics. Discover strategies to handle difficult workplace dynamics effectively.

Six ways leaders can shape corporate reputation building strategies within their organizations, drawing on key insights from a Bloomberg Media study.

To navigate a turbulent business environment, CEOs must understand their landscape and align leadership thinking priorities, advises IMD’s Michael Watkins.
Case B describes the unprecedented challenges faced by CO-RO in 2020. The implementation of the sugar tax in its largest Middle Eastern market led to a near 50% volume drop in CO-RO’s sales, and Covid-19 lockdowns impacted the Asia-Pacific (APAC) ...
The CO-RO Group is a manufacturer of fruit-based still drinks, concentrates and ambient ice (home-freeze popsicles) headquartered in Denmark. Although production takes place in Denmark, most of its products are sold internationally, with the compa...
The case explores TBC Bank Group’s remarkable journey from a small Georgian bank to a regional leader in digital financial services across Central Asia. Founded in 1992 with just US$500 in initial capital, TBC evolved into Georgia’s largest financ...
The board of Nestlé S.A. announced that Anna Mohl would become the CEO of Nestlé Health Science (NHSc) — a global leader in nutritional science — on 1 January 2024. She was delighted to hear about her new position but knew there was little time to...

Are you struggling to lead successfully in the face of relentless disruption and uncertainty? Now’s the time to master the art of strategic thinking, starting with these six key skills.
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2636 ©2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications