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Strategy

Discover in-depth insights, frameworks, and best practices to help you develop and execute effective strategies.

7 steps to conduct a cost-benefit analysis

Learn what a cost-benefit analysis is, the steps involved, and explore its pros and cons for decision-making. Get to know real-life examples to guide you.

People working on a table full of post-its. - IMD Business School

Mastering the Business Model Canvas: a comprehensive guide for managers

Discover how to effectively use the Business Model Canvas to streamline strategy and drive growth with this complete guide for managers.

strategy to execution tips - IMD Business School

From Strategy to Execution: The leader’s crucial role in bridging the dual transformation gap

Dual transformation is a strategic approach that tackles disruption head-on and involves simultaneous efforts to optimize existing business models.

Demystifying strategic planning: process and benefits

Learn about the Strategic Planning process and its core benefits. Explore SWOT analysis, action plans, performance monitoring and KPIs for successful execution.

“Your strategy should fit on three pages.”

Learn more about strategy at IMD, as Stefan Michel, Professor of Strategy and Marketing, expands on strategy simplification and customer focus.

7 steps to conduct a cost-benefit analysis

Learn what a cost-benefit analysis is, the steps involved, and explore its pros and cons for decision-making. Get to know real-life examples to guide you.

Mastering the Business Model Canvas: a comprehensive guide for managers

Discover how to effectively use the Business Model Canvas to streamline strategy and drive growth with this complete guide for managers.

From Strategy to Execution: The leader’s crucial role in bridging the dual transformation gap

Dual transformation is a strategic approach that tackles disruption head-on and involves simultaneous efforts to optimize existing business models.

Demystifying strategic planning: process and benefits

Learn about the Strategic Planning process and its core benefits. Explore SWOT analysis, action plans, performance monitoring and KPIs for successful execution.

Business presentation by a man - IMD Business School

SWOT analysis: how to do it + 4 examples

Learn how to perform a SWOT analysis effectively with 4 examples. Discover the power of strategic planning and gain competitive advantage in your organization.

What is strategic planning & why is it important?

Discover the importance of strategic planning, as well as the process and its benefits. Learn effective strategies for achieving long-term goals.

What is business agility & why is it important?

In this article, you will explore the significance of adopting agile practices and find out how it could make all the difference for long-term success.

The 4 genuine reasons for taking a Strategic Management Course

Discover the 4 genuine reasons for taking a Strategic Management Course. Learn how this course can enhance your decision-making skills, boost career prospects, and drive business success.

How to Increase your market share with digital business strategies

Discover innovative approaches to boost your online presence, attract more customers, and drive growth. Read more about digital business strategies with IMD!

How to drive performance with top management strategic initiatives

Boost your team’s performance with strategic initiatives. Discover how to implement these strategies and drive productivity within your organization.

What is a business strategy and how to develop one?

A business strategy provides the guiding principles for many organizational decisions, such as hiring new employees, or developing new products.

Discover our world-leading Strategy programs

Join us as we explore the art and science of strategy, empowering you to make informed decisions and drive sustainable growth.

On campus

Strategy for Future Readiness

Transform and equip yourself, your team and your organization for the future.

A strategy program that enables you, your team and your organization to become future-ready by addressing five critical challenges.

Online

Strategy Execution

Lead your strategic initiative to successful implementation

Overcome the key challenges inherent to strategic change, and learn practical frameworks to successfully implement your strategic projects and initiatives.

Online

Complex Problem Solving

Master strategic decision-making

Become equipped with a clear process and versatile tools to analyze complex issues, think strategically, and find better solutions.

On campus

Strategy Governance for Boards

Confidently guide corporate strategy in turbulent times

Enables you to play a meaningful, advisory role in the governance of your firm’s strategy within the context of an increasingly complex business landscape.

Leadership

Harness the power of leadership and management.

Family Business

Build the foundations to a long-lasting family business.

Innovation

Drive the right strategies to cultivate innovation in your organization.

Sustainability

Develop strategic skills to lead your organization towards a sustainable future.

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