
Why human-machine teams need deliberate design to be creative
Teams using AI are often perceived as less creative—regardless of their actual output. New research from Cambridge reveals the solution isn't less AI, but better collaboration design. ...
Published February 24, 2025

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Professor of Digital Strategy at IMD

TONOMUS Professor of Strategy and Digital at IMD and Director of the TONOMUS Global Center for Digital and AI Transformation

Professor of AI, Analytics, and Marketing Strategy at IMD

February 3, 2026 • by Yeun Joon Kim, Yingyue Luna Luan in Artificial Intelligence
Teams using AI are often perceived as less creative—regardless of their actual output. New research from Cambridge reveals the solution isn't less AI, but better collaboration design. ...

January 29, 2026 • by José Parra Moyano in Artificial Intelligence
Amid widespread predictions of the bursting of the AI bubble, José Parra Moyano demonstrates how leaders can focus on optimizing initiatives with strong value, data readiness, and employee endorsement. ...

January 26, 2026 • by Hamilton Mann in Artificial Intelligence
Confusing efficiency with productivity is to mistake speed for direction, and execution for value. Hamilton Mann explains how to avoid the pitfalls in your AI transformation...

January 23, 2026 • by Michael R. Wade, Konstantinos Trantopoulos in Artificial Intelligence
To create the best customer experience, CXOs should leverage AI to build dynamic systems that adapt in real time to customer needs. We explore how leading companies are using this approach today....
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