
Follow the money: Why sustainability is not dead, just smarter
The war on woke has not killed sustainability – it has stripped out the noise and left the issues that were always going to matter.
Sustainability is not just a buzz word but a core part of strategy, driving the transformation of business models and unlocking new growth opportunities. Drawing on the latest research and best-practice business cases from industry leaders, IMD experts and global thought leaders share actionable strategies and tools to develop a comprehensive business strategy that meets the evolving expectations of investors, consumers, and employers.

The war on woke has not killed sustainability – it has stripped out the noise and left the issues that were always going to matter.

Trust and governance, not data and technology, will separate winners from losers in the race to build ecosystems that sustain value. A remote Scottish island offers a few clues to the way ahead, explain Michael Wade, Mark Greeven, and Konstantinos Trantopoulos

Why boards must reframe sustainability as a mechanism for long-term survival.

Innovation, value creation, and improved performance should replace ‘virtue signaling’ and ill-defined ‘purpose’, argue Goutam Challagalla and Frédéric Dalsace

Ecosystems promise a new way to compete, yet most squander the opportunity by bolting them onto old strategic logic. Mark Greeven makes the case for putting ecosystem thinking at the heart of how leaders set direction, govern value, and build advantage.

André Hoffmann has reshaped a 125-year legacy by redefining Roche’s identity, modernizing its governance, and anchoring the company in a renewed sense of purpose.

For most companies, climate action has limited influence on executive decision-making. Here’s how boards can design compensation structures that motivate leaders to meet corporate climate ambitions.

Myths abound when it comes to corporate sustainability. Can you tell fact from fiction? Test your knowledge on the common misconceptions here.

Myths abound when it comes to corporate sustainability. Can you tell fact from fiction? Test your knowledge on the common misconceptions here.

AI and sustainability are transforming the business landscape, yet many organizations treat the two as separate mandates, led by separate teams pulling in different directions. Instead, they must integrate these forces, using five principles for a twin transformation.

Dealing with the conflicting demands of price, sustainability, and security of energy supplies is challenging, but it’s a useful way to assess your firm’s resilience and agility.

ESG assesses risks to the business; sustainability focuses on the business’s impact on the world. Understand the difference to lead with purpose and insight.


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