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Luxury 2050

Supporting luxury brands to future-proof with agility

Luxury 2050

Supporting luxury brands to future-proof with agility

IMD’s Luxury 2050 initiative aims to help luxury brands across sectors navigate the heightened uncertainty and seismic shifts that will redefine luxury in the years to come and to do so with agility. Through our research and thought leadership insights, we support brands’ efforts to shape the future of more innovative, relevant, and environmentally and socially responsible luxury. Our work also informs our open and custom programs tailored for the luxury sector.

Is artificial intelligence worth the craze for luxury brands?

by Stéphane JG Girod, Forbes

Driving the Future: How NIO is resetting the standards of customer experience for premium brands

by Stéphane J. G. Girod, Rui Meng, Hui Zhang, I by IMD

How luxury brands bet on generative AI to solve old and new challenges

by Stéphane JG Girod, Forbes

Featured video

What’s driving the current slowdown of luxury goods?

In this short interview with BBC News, Stéphane J.G. Girod, Professor of Strategy and Organizational Innovation, explains that there are number of factors at play and notes that the current cyclical downturn should not hide more structural shifts to come.

Forbes

Three Questions The Fashion Industry Needs To Solve To Reach True Sustainability

Fashion is one of the most taxing industries on our planet, behind oil, gas, and cement.

FORBES

Four Ways To Think About Luxury Brand Collaborations In Asia

Two trends are shaping luxury brands’ competitiveness. First, collaborations have become increasingly important for companies, including luxury brands.

FORBES

Five New Rules That Luxury Business Leaders Should Keep Top Of Mind

The latest Financial Times Business of Luxury Summit in Monaco revealed five new rules that luxury business leaders should follow to future-proof their brands.

Case Study

Rituals Cosmetics: Building the world’s leading well-being brand in Asia

Rituals, founded in the Netherlands in 2000 by Raymond Cloosterman, has had double digit growth over the last 15 years. It had taken the European beauty industry by storm, opening two to three stores weekly. At its current pace, Rituals would soon…

By Dominique Turpin and Sandeep Puri

Case Study

Swarovski: How to shine through stormy weather?

It was on Monday. 4 July 2022, when Swarovski’s newly appointed, first-ever external CEO, Alexis Nasard, began his challenging journey of guiding the company back to a profitable growth trajectory. In past years, Swarovski experienced strong marke…

By Niccolò Pisani and Stéphane J. G. Girod

Case Study

Chanel 1.5°: A sustainability journey

In a short span of five or six years, CHANEL embraced CSR (corporate social responsibility) and ESG (environmental, social, governance) initiatives that stretched far beyond its established comfort zone of artistic direction and creative output. T…

By Vanina Farber, Stéphane J. G. Girod and Martin Králik

Research & Insights

IMD’s faculty and research teams regularly publish important academic research on the challenges and transformations experienced by luxury brands.

Programs

IMD offers both open and custom programs focused on the luxury goods sector.

About

We help luxury brands future-proof with agility.

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