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    Do you have the right profile for Marketing Strategy in the Digital Age?

    Find out about the admission requirements for this program.

    Do you have the right profile for Marketing Strategy in the Digital Age?

    Find out about the admission requirements for this program.

    Is this program for you?

    This program is designed for:

    • Functional leaders seeking to understand how marketing is evolving in the digital age.
    • Senior sales and marketing executives as well as commercial managers eager to leverage marketing as a driver for business innovation.
    • Entrepreneurs, business owners, and general managers aiming to deepen their understanding of strategic value creation.

     

    Benefit from a complimentary profile assessment to see if this is the right program for you.

    Assess your profile

    Join as a team

    A team from the same company that enrolls for any of our online programs benefits from a special rate (every 10th participant joins the program for free). We can also work with you to customize learning objectives to your team’s goals, enabling you to develop a common approach to your specific organizational challenges. Contact us to explore the best solution for you.

    Next start & fee

    Length: 8 weeks (4-6 hours per week).

    Dates
    28 Apr – 22 Jun 2025
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Apply
    Dates
    29 Sep – 23 Nov 2025
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Apply

    Application deadline closes seven days before the session starts.
    All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
    IMD reserves the right to modify the program dates, location, and fee at any time.

    IMD Online Executive Certificate
    Earn an IMD Online Executive Certificate

    Ready to elevate your career and personal development? IMD’s Online Executive Certificate offers an immersive, fully online experience designed to enhance your expertise and skills in key business areas.

    Choose between three learning tracks – Leadership, Strategy, and Digital Acceleration – to propel your executive career to new heights.

    Discover more.

    One step closer to joining IMD alumni network

    Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.

    130k+ alumni

    Networking

    250+ events per year

    Communities

    50+ clubs worldwide

    Resources

    Learn more about IMD alumni network