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Case Study

Club Méditerranée (A)

By Jacques Horovitz

24 pages

December 1981

Reference: IMD-3-0257

Club Med is considering changing from a functional product structure to a regional profit center structure. How to implement and still keep the basic principles and objectives which have made Club Med so successful? The case focuses on the relationship between strategy and structure and operationalization of a new organizational structure.

Keywords

Global Strategy, Organizational Design, Leisure

Settings

World/global, France
1981

Type

Field Research

Available Languages

English

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