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Generative AI for Business Sprint

Harness the power of generative and agentic AI for your business

Generative AI for Business Sprint

Harness the power of generative and agentic AI for your business

Location

Online

Length

1 week

Fee

CHF 950

Next enrollment deadline
6 March 2026
Sprint format
Generative AI Sprint
Strip away the hype and understand how generative and agentic AI can be applied in your business.
Duration
1 week
Price
CHF 850 from CHF 950 Early bird ends on 06 February 2026
Choose a start date
About this Sprint
Are you wondering how you can apply AI to your business? Are you looking to strip away the hype and understand what today’s AI systems (including the new wave of agentic AI) can and cannot do? And what social and ethical aspects should you consider when handling personal data?

This Sprint helps you understand how generative and agentic AI can be applied in real business contexts. You’ll explore how AI is evolving from simple assistants to goal-driven agents that can plan and act, learn where AI delivers real value, and how to avoid common implementation traps. Through real-world examples and current industry developments, you’ll get practical insights into ethical and social considerations, attribution and plagiarism, IP and copyright risks, and emerging regulatory trends shaping responsible AI adoption.

What you’ll learn
  • 1
    The what: Demystifying AI and machine learning
    • Understand exactly what Artificial Intelligence is today.
    • Learn the difference between AI and Machine Learning (ML).
    • Discover the different types of ML.
    • Get an intuitive understanding of how a Neural Network works.

     

  • 2
    The why: Business applications of AI
    • What AI can do for you and your business.
    • Taking AI from the lab to practice.
    • Learn about the types of problems AI can solve in real life.
    • See actual, cutting-edge applications of AI.

     

  • 3
    The how: Driving successful AI implementation
    • AI implementation traps.
    • Technology and infrastructure for successful AI implementation.
    • Using AI for complex decision making.

     

  • 4
    The catch: Ethical AI, regulations and governance
    • The potential negative consequences of AI.
    • The root causes of unethical AI applications.
    • Regulatory landscape and upcoming developments in AI regulations.
    • The importance of governing AI in your organization.

     

Who will benefit?
 - IMD Business School
Corporate executives

Senior executives looking to stay on top of the latest technology trends and gain a better understanding of the different applications of AI.

 - IMD Business School
Founders / Entrepreneurs

You are looking to create or expand your business into the field of artificial intelligence and machine learning.

 - IMD Business School
Business professionals

Professionals looking to upskill and advance in their career with the recent advancement in applications of AI in business.


Schedule overview

All live sessions are recorded and will be available for replay on the learning platform.

Please select a starting date:
Click to see program schedule details below
DAY 1: Live virtual
Live virtual session 1: Sprint overview and connecting
DAY 1: Online module 1
The WHAT: Demystifying AI and machine learning
  • Understand what is ‘Artificial Intelligence’ today
  • Learn the difference between AI and “Machine Learning”
  • Discover the different types of ML
  • Get an intuitive understanding of how a Neural Network works
DAY 2: Live virtual session 2
Faculty lecture
DAY 2: Online module 2
The WHY: Business applications of AI
  • What can AI do for you and your business
  • Taking AI from the lab to practice
  • Learn about the types of problems AI can solve in real life
  • Discover cutting-edge applications of AI
DAY 3: Live virtual session 3
Faculty lecture
DAY 3: Online module 3
The HOW: Driving successful AI implementation
  • AI implementation traps
  • Technology and infrastructure for successful AI implementation
  • Using AI for complex decision making
DAY 4: Live virtual session 4
Faculty lecture
Day 4: Online module 4
The CATCH: Ethical AI, regulations and governance
  • The potential negative consequences of AI
  • The root causes of unethical AI applications
  • Regulatory landscape and upcoming developments in AI regulations
  • The importance of governing AI in your organization
DAY 5: Live virtual session 5
Q&A and time to discuss your project
Peer review
Submit project for peer review
Feedback
Submit peer feedback
Certificate
Receive your program certificate
 - IMD Business School - IMD Business School - IMD Business School

Get exclusive access to IMD ChatGPT

Personalized learning that extends beyond the program​.

Generative AI Sprint: Exclusive ChatGPT

Generative AI Sprint is “AI powered” with exclusive access to IMD ChatGPT during and after the program.

Engage with all your questions

Ask follow-up questions and engage in specific areas relevant to your industry or personal situation.

Use powerful IMD ChatGPT

IMD’s ChatGPT is trained on program sessions as well as IMD broader expertise.

Meet your Program Directors
 - IMD Business School

“Organizations struggle to identify optimal AI strategies and how to implement them. Demystifying Machine Learning and understanding its uses and limitations is crucial to organizational success.”

Amit Joshi
Professor of AI, Analytics, and Marketing Strategy

Amit Joshi is Professor of AI, Analytics and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.

Joshi believes that no organization’s digital transformation is complete until they really understand their…

Amit Joshi is Professor of AI, Analytics and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven…

Amit Joshi is Professor of AI, Analytics and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has…

 - IMD Business School

“We’re entering the Agentic AI era, shifting from systems that generate to agents that act. Companies that embrace this shift will gain a decisive competitive edge, transforming speed and autonomy into strategic advantage.”

Misiek Piskorski
Professor of Digital Strategy, Analytics and Innovation and Dean of Executive Education

Mikołaj Jan Piskorski, also known as Misiek, is Professor of Digital Strategy, Analytics and Innovation and Dean of Executive Education, responsible for custom, open, advisory, talent, online, and coaching programs, impact measurement, publishing and marketing at IMD. He is an expert on digital strategy, platform strategy, and the process of digital business transformation. He works with companies in various industries across the globe to support them through digital transformation.

Piskorski…

Mikołaj Jan Piskorski, also known as Misiek, is Professor of Digital Strategy, Analytics and Innovation and Dean of Executive Education, responsible for custom, open, advisory, talent, online, and coaching programs, impact measurement, publishing and marketing at IMD. He is an expert on digital…

Mikołaj Jan Piskorski, also known as Misiek, is Professor of Digital Strategy, Analytics and Innovation and Dean of Executive Education, responsible for custom, open, advisory, talent, online, and coaching programs, impact measurement, publishing…

What participants say about this Sprint
 - IMD Business School
Alysoun Sturt Scobie

Human Resource Partner, Africa Region, ICRC, Switzerland

Stretches my brain into new areas

I absolutely love IMD learning and GABS. The opportunity to stretch my brain into new areas of learning and consider how I might apply such learning is always such a joy for me.

 - IMD Business School
Kerry Daniels

Engineering Manager, LEWA America, USA

Good learning tools to support understanding

Using these learning tools certainly helped me understand the material as well as being able to recall information more clearly.  These topics are intense if you are new to AI, like I am, and it made it easier to follow the conversation and understand the content.

 - IMD Business School
Olivier Rivas

Global Channel Development Manager | Philip Morris International | Switzerland

Valuable insights

This sprint has been essential to expand my understanding of AI, including demystifying AI, AI strategic challenges, AI business applications, driving successful AI implementation, ethical AI, regulations, and governance. I have gained valuable insights into the current capabilities of AI and its potential impact in the future. Many thanks to faculty for making the learning experience truly enjoyable.

 - IMD Business School
Ioannis Karagiannis

Global Learning & Development Partner | Group HR, Holcim, Switzerland

Purposefully designed

Every learning element of Sprint is purposefully designed, making for a great learning experience.

 - IMD Business School
Julie Maillotte

Corporate Communications Director – Brand & Events, Givaudan, Switzerland

Information packed

Sprint is packed with great information but never overwhelming. The live video sessions are a pleasure to watch.

 - IMD Business School
Swapnil Rai

Director Sales Operations – APAC Offshore | Vestas | India

Easy-to-understand examples

The concepts are very well articulated, with relevant examples for easier understanding irrespective of whether one has previous know-how of the subject.

 - IMD Business School
Daniel Escudero

Director Process & IT EMEA | CEMEX Innovation Holding | Switzerland

Helps demystify AI

The sessions around demystifying AI and machine learning were particularly helpful.

 - IMD Business School
Sharon Vergotine

Principal Customer Success Account Manager, Microsoft, The Netherlands

Insightful, engaging, enriching

Faculty’s approach to conveying complex topics is truly remarkable. It makes the learning experience very insightful, engaging and enriching. Sprint has made a lasting impression.

What is IMD Sprint?

IMD Sprint is a fast-paced online learning program delivered in short, highly engaging sessions. Each Sprint includes faculty-led, live virtual sessions (approx. 4 x 1h per week) as well as high quality pre-recorded multimedia content you can watch at your own pace. The total time commitment is approx 1-2 hours per day over 2 weeks. You receive IMD certification on successful completion.

 - IMD Business School

How a Sprint works

After registration, you’ll gain access to IMD online learning portal to set up your profile and complete any necessary pre-work. On the program start date, you’ll be able to access the links to the live virtual sessions, review pre-recorded materials, engage with fellow participants, and work on your project (if applicable).

Live virtual sessions

Interact with faculty and guest speakers

Pre-recorded multimedia content

Engage with high-quality content, available to watch at your own pace

Peer learning

Gain insights from your cohort

Project

Turn learning into your own action plan

Generative AI Sprint
Strip away the hype and understand how generative and agentic AI can be applied in your business.
Duration
1 week
Price
CHF 850 from CHF 950 Early bird ends on 06 February 2026
Choose a start date
 - IMD Business School
 - IMD Business School
 - IMD Business School
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