Stefan Michel

Program Director

Stefan Michel is a Professor of Strategy and Marketing, specializing in pricing, customer centricity, and the real, visible impact of marketing on a firm’s success.

Stefan Michel

Program Director

Stefan Michel is a Professor of Strategy and Marketing, specializing in pricing, customer centricity, and the real, visible impact of marketing on a firm’s success.

Meet your Program Director


Stefan Michel helps leading companies around the world explore strategic opportunities and works with leadership teams and entrepreneurs to prioritize and implement their actions. His expertise fuels impactful decision-making and drives success across diverse landscapes.

Michel is an experienced board member of publicly listed and family-owned companies and served on two NGO boards. He ranks among the top 40 best-selling case study authors worldwide by The Case Centre. In his Strategic Thinking online program, you will work with his unique and innovative cartoon cases about Sika, Macallan Whisky, Grameen, Starling bank, and Ethereal Matter, a gym in the Metaverse.

Stefan Michel’s publications